SEO is great for increasing your online visibility. Theoretically, if you can get your business on the first page of the SERPs, you can expect your leads to skyrocket. However, sometimes that isn’t always the case. If you’ve been optimizing your site but it isn’t producing leads, take a look at these tips for generating leads for your e-commerce business.
SEO IS Important for your Product Descriptions
One mistake that e-commerce businesses often make when it comes to their SEO is using the descriptions for their products straight from the manufacturer. Rather than tweaking the descriptions after a steady stream of business has been established, be sure to write your own custom descriptions as soon as you offer the product. Be sure to answer every question that consumers could have about the product within the product description, and ensure that there is an easy and obvious purchase function. It’s important to ensure your products have their own unique description. The better the content is on your page, the higher your page will rank in the SERPs, which will generate leads with perseverance.
Expand Your Email List and Target Wisely
Emails are one of the gold mines of lead generation. It’s a cheap, direct way to market to consumers who have already expressed interest in your products, so it is important to use that information to your advantage. It can be easy to amass emails, through pop-ups or opt-ins, but it’s how you use the emails that matter. Rather than mass emailing all of your customers and hoping that the product you’re promoting is relevant to some and doesn’t irritate anyone enough to unsubscribe, consider segmenting your audience and targeting specific demographics. You can target by gender, age, and more, but overall it is a very effective strategy for increasing engagement via email campaigns and generating leads or sales. Don’t waste your time mass emailing your customers when the product only applies to a few.
Re-market to Consumers That Didn’t Convert
You can re-target to consumers with gentle reminders about the products that they didn’t purchase. There are a few different ways to re-target:
- Re-target users that had items in their cart and didn’t purchase.
- Contextual Re-targeting, which involves targeting users who visited sites that are similar to yours.
- Search Re-targeting, which involves marketing to users who searched for keywords that appear on your site, but didn’t visit your site.
If you’ve been looking for a way to generate more leads for your e-commerce business, use these tips to pull in leads from users who didn’t convert for one reason or another.