Local SEO can be a bit finicky. There are so many moving parts that it can be a bit overwhelming at times, and there is a lot of information out there on what to do and what not to do. This being said, a few of these guidelines can be misleading, and devalue your website, when you wanted to do the opposite, and give your site a boost in ranking. Let’s take a look at some of these things to avoid.
Ineligible Google My Business Accounts
Google my Business accounts can be a great tool in regard to local SEO. By verifying your account, you have the opportunity to control your information. Even recently, they had implemented a new Book Now feature, amongst other things, which helps businesses, such as gyms, and allows them to sync up their booking software to Google, ultimately making it easier for the customer. Similarly, there is a lot of data to be had from Google my Business, including how many people have asked for directions, go to your website, called you, etc.
One of the things that is crucial to avoid is the creation of ineligible accounts. Some people do this with the mindset that they want to rank in a town other than their own, or that they want customers from specific areas. These people then create P.O. boxes, virtual offices, or even say their company is run at an employee’s home. This can be seen as spammy, however, and can make things worse for you, so it is important to avoid at all costs.
Phone Number Confusion
There should be one central phone number allocated to one specific business. This can be relative to having duplicate information, especially in Google my Business and cause a lot of issues for your business. This is not only confusing for Google but extremely confusing for your business as a whole, which could potentially cause confusion for your customers as well, leading to losses in leads. Similarly, NAP consistency is essential and should be something taken very seriously.
Keyword Stuffing on Google My Business
Keyword stuffing is never a good idea, as it is considered to be a Black Hat SEO tactic, and viewed as spammy by Google. Penalties will be incurred if this becomes an issue. One of the places that we see this occurring more often is in Google my Business listings, where they will keyword stuff as the title of the business. A clear, concise name is key and this name should be the same across all platforms.