Keyword research is an important part of every SEO strategy. Keywords are the first step in writing content and performing research on how your website is ranking first. Finding out the search terms that your audience is using will allow you to make their search terms your search terms. Once you have those specific keywords, you can take your website and online presence to the next level using various SEO techniques and content strategies. Learn more below for the ultimate guide on using keyword research for SEO.
What Is Keyword Research?
Keyword research is a key part of SEO. It involves someone developing a list of keywords that a website would like to rank for. To get that extensive list of keywords, that person would do some research on search engines and competitor websites to see how those keywords are being used. Finding their target audience and what those users are searching for when looking for a product or service will help you to generate a list. Keyword research should be performed more than once; it is best to constantly repeat monthly or quarterly to see how things have changed and where you can improve.
Why Is Keyword Research Important?
Once you have a list of keywords, it can help you better understand the written content needed to drive high-quality traffic to your website. Performing this research will help you know what keywords your users are searching for and how to implement those onto your website. If you are not using the keywords your target audience is, you won’t get them onto your website to book a service or buy a product from you. Keyword research is important for helping your business be seen by the people you want it to be. Without it, you cannot reach your target audience and improve your online presence.
Essential Concepts of Keyword Research
Discover below three important concepts that are related to keyword research.
Long-tail keywords are beneficial to your SEO strategy. Long-tail keywords are more specific keywords that are searched for specifically and can be important to include on your website. These keywords have less competition as they are more specific, which makes them easier to rank for. Discover long-tail keywords related to your industry and include them on your website to give your website an advantage.
Search intent involves discovering exactly what a user wants or is looking for. Not only are you looking for keywords, but you are also looking at the goals or intent of the user buying a product or service. In order to use search intent with your content, finding solutions to what users may be looking for or the “problem” they have will give your website an advantage.
Your keyword strategy is a plan that you have scheduled moving forward. This plan is based on your keyword research and what content you will create. What blog topics or new page creation will you be focusing on? How and when will you publish your content? Will you be using long-tail or focus key phrases? All these go into your keyword strategy and more so you can make the most out of your keyword research and SEO strategy!
Contact Boston Web Marketing For Improvements in Keyword Research & Search Engine Ranking
For improvements in how you appear on search engines, contact the professionals at Boston Web Marketing. Our digital marketing and SEO team helps you improve your online presence and drive traffic to your website. For help generating a keyword research list and optimizing content on your website, contact us today at 857-526-0096!