The Pros and Cons of Call Tracking

As an SEO company, we utilize a variety of tools to analyze and track our clients’ online traffic. With Google Analytics and Google Web Master Tools it is easy to dissect data about how visitors get to your website, and where they are coming from. With call tracking you can also track where your phone calls are coming from.

What is Call Tracking?

Call tracking is software that records information about incoming phone calls. You can use a third party service that will set up a new phone number that forwards to your company phone number. You can set up separate phone numbers to use for different marketing mediums to track the performance of each individual marketing medium. For example, if you set up one call tracking number for web marketing and one for print marketing, you can analyze behavior of callers and potential clients. There are many ways you can use this to your advantage.

The Benefits of Call Tracking

With call tracking you can record the client’s phone number and location. It documents reports such as caller names and addresses, missed calls, and more. If you want to set up landing pages for different types of service, you can use call tracking to set up specialized numbers that forward to a certain department of your company.

Why you might not want Call Tracking

Call tracking is a paid service. Depending on your budget, it may not be practical to set up. Also, having multiple phone numbers across the internet can upset search engines. Continuity is key. If you set up a phone number to use on your website, you should use it with all other local listings, and anywhere you list phone number on the internet.

Most importantly… certain call tracking services will re-use your number when you cancel your service. This can be extremely detrimental if your clients have your numbers saved, or if you aren’t thorough in updating your online listings. If you choose to have call tracking set up, be sure to find a company that waits to re-use your number for  a respective amount of time after you cancel to give your business time to transition.

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