The Power of Search Ads

Marketing a website properly to boost SEO is one of the most popular and effective ways to gain site traffic. It’s steady, can be relatively inexpensive, and is basically necessary for building an online and social media presence. Businesses rely on it; the only problem? It’s not immediate.

Now, thanks to services like GoogleAds, keyword-based search advertising, you can pay to get your website to the top of the search results. What this means is that you can control which websites will be at the top of the search results, making it the first and number one result that people see.

For businesses and other site owners, they can now advertise using GoogleAds to manipulate results. As the most popular result, it leads to boosted exposure to their brands, attracting visitors, and ultimately increasing traffic and profit.

The Impact

Thanks to search ads on desktop and mobile devices, users were brought to websites, increasing traffic and sales. For the first half of 2016, digital ad revenues reached a whopping $32.7 billion in the United States. With a large shift to smartphones in the past decade, mobile advertising has been the single largest player responsible for boosting growth. The top three departments that benefited from sales were: 1. Retail, 2. Financial services, and 3. Auto industry.

What are They?

According to Google, “GoogleAds are advertisements that appear next to Google’s search results.” Basically, businesses can pay for their sites to appear immediately below the search box. It’s a paid advertisement for their company, but appears in one of the most seen locations – Google.

The ads rely on AdWords, which are key words that when searched, display the paid-for websites at the top. The AdWords must be set accordingly, pertaining to the content. These advertisements can appear on other websites as well, through Google’s AdSense program.

Like most advertisements, it is a paid-for service. But the online advertising product lets businesses set a budget and will only require the business to pay when (and if) people click the site. It requires billing information, so the account won’t even be considered active, even if a coupon has already been redeemed.

Google began selling sites in October 2000, with only 350 customers. Today, GoogleAds contributes to billions of dollars in yearly revenue in the U.S. alone.

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