The Power of Press Releases in SEO

Press Releases are fantastic ways to help your overall search engine optimization strategy. Press Releases improve PR strategy and assist in SEO by increasing traffic to your company’s website, improving overall digital visibility, building brand awareness, and giving your company or brand a positive image! While some believe that press releases are no longer relevant, that could be farther from the truth, as press release distribution is still as crucial as ever in today’s digital and print landscape. In order to help you utilize press releases in your SEO strategy, the digital marketing professionals at Boston Web Marketing have come up with a complete guide to using PR in your SEO digital marketing strategy.


Why Are Press Releases Important In SEO?


Regardless of the digital marketing landscape, press releases are a powerful tool for improving and encouraging brand visibility, credibility, and awareness. A primary aspect of SEO is having a solid EAT (expertise, authoritativeness, and trustworthiness). You need to capitalize on EAT in order to rank high on search engine result pages. Press releases help you, especially if they help you gain media attention. They are able to do so when they are well crafted, placed, and creatively written.


What Are The Benefits Of Press Releases In SEO?


The benefits of press releases in SEO are often downplayed as they are not directly affiliated. However, they offer many indirect positive effects, such as brand recognition, visibility, content writing, backlink opportunities, awareness, and more. Combining or separating these benefits can drive traffic to your website, opening the door for conversions and sales.


What Should Be Included In A Press Release?


To have a press release positively affect your SEO strategy, it must be well thought out, crafted, and appropriately distributed. In order for this media to be effective, the release must capture media attention and interest, be newsworthy, and be engaging for viewers to read. All of these items must be met in order to gain positive attention successfully. Items that should be included in the release include quotes, relevant statistics, images, and video (if applicable), and proper grammar and formatting must be followed.


In Search Of A PR and SEO Strategy? Contact Boston Web Marketing!


If you want to improve your business’s search appearance with curated blogs, content writing, and social media optimization, look no further than Boston Web Marketing. Here at BWM, our PR services include but are not limited to crafting news releases, being your liaison with the press, and setting up interviews with your company’s employees. Also, our expert SEO team provides search engine optimization services to various industries. Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to working with you to increase your SEO soon!

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