Adding blog posts to your website is great for SEO for multiple reasons–it gives you more search results, it is an easy way to add more keywords and phrases to your website, and it provides relevant and interesting content to keep users engaged. Although posting blog posts to your website can improve your SEO, doing just that is not enough. If you are posting blogs that are keyword dumps with no actual purpose, it can hinder your search rankings. Here are some tips to optimize your blog posts to the best they can be.
Use Relevant Keywords
The great thing about blogs is that they allow you to use more keywords and phrases that your target audience are possibly searching for. However, using the tool to dump a lot of unnecessary and irrelevant keywords can hurt your website’s SEO. Make sure you research which keywords are related to your business and strategically fit them into your blog posts.
Provide Engaging Content with Good Organization
Having relevant and informative content will keep users engaged and spend longer sessions on your website. Search engine ranking can be determined by quality content. Avoid thin content that’s filled with irrelevant information. Posts with less than 400 words are considered thin content and impede your website optimization.
Users quickly scan pages for useful information. Likely, they are not reading content from top to bottom. It is essential to organize your blog to make it easy for users to find what they’re looking for. H-Tags let the reader know what topic will be covered in the following. Use H-Tags to organize your post, highlight the central ideas and topics, and follow up with the proper information.
Use Internal Links
Internal links are a great way to gain longer sessions on your website. Incorporate internal links into your blog posts to draw users to different pages and posts. This is great to optimize new and old posts; recent posts can link old posts, and old posts that didn’t get as much traffic before can have a chance for more traffic now.
Add Images and Videos
Using images and videos makes your blog posts more engaging. Having quality pictures captures users’ attention and keeps them on your website for longer. Share images and videos from your business or provide general photos relevant to your post’s information.
Contact Boston Web Marketing
At Boston Web Marketing, we have SEO specialists that will monitor your website and update it with quality blogs and content. We are dedicated to helping you and your business gain awareness and traffic to your website. Call us at 857-526-0096 or email us at firstname.lastname@example.org to get started!