The trend of visual content is sky rocketing upward and it has the PR industry talking. WordStream founder, Larry Kim, shared some compelling statistics regarding visual content in a recent inc article. The most eye opening statistics that I grabbed from this article is that 81% of people only skim through the content of which they read and 85% of people are more likely to buy a product if there is a product video.
Consumers really just prefer a show-and-tell approach of storytelling over just having text. It is important to leverage and incorporate video content within PR as a driving force rather than just a complement to the overall story. A text story allows a consumer to develop their own interpretation, while visual content allows you to control this. Visual content offers a meaningful, and compelling engagement that text doesn’t.
Seeing is believing! Whether it be photos, videos, data visualization or infographics, be sure that you are using visual content.