The Importance of Schema Markup for Your Website

The entire point of SEO is to be able to have your website recognized by search engines and rank as high as you can on one within a certain industry. So what can you do to further convey important information about your website to search engines? Taking schema into account may be one of the most important actions you can take in order to show both search engines and users what your website is really about. 

Schema is microdata that is applied to your website’s structural HTML. This microdata serves as a means of highlighting important content on your website so that search engines better understand it and display more information on search engine result pages. Here are the important aspects of schema markup that can truly benefit your website. 

Information-Rich Snippets for Your Website 

As mentioned in the previous section, schema is information-rich snippets of information that highlights key parts of your company’s website. When conducting searches on Google, you’ll notice that there are more details readily available to users on search engine result pages (SERPs). This may include information such as, 

  • Reviews 
  • Categories 
  • Content publication dates 

Drives Organic Click-Through Rates 

The more information about your website that is given to search engines, the more “legitimate” your presence looks to users finding you on search engine results pages, driving more organic traffic to your website. The more information you have available, the more appealing it will look for using, incentivizing them to go to your website. 

Positive Effects on SEO

With the incorporation of schema markup, your website becomes easier for search engines such as Google to index. Metadata is easier to target by search engines and as a result, direct data that has incredibly important information about your business is displayed in the meta descriptions. Schema markup provides you with a great opportunity to thoroughly explain your business to Google. The more specific your information, along with industry-relevant keywords, the better your listing will look, which can bode well for your rankings. 

Contact Boston Web Marketing.

Want to make sure all aspects of SEO are being taken care of? Contact Boston Web Marketing today. Our team of experts will be sure to thoroughly review your website and come up with an SEO plan tailored to your business. Give us a call at (857) 526-0096.

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