Google my business, Yelp, Bing Local & other review forums are extremely important to your business. Reviews give you a direct line of contact between your business and the consumer. When consumers leave a review it is important to answer for multiple reasons. Boston Web marketing is here to explain the importance of keeping up & answering your reviews!
Google my Business
Google my business is an extremely important platform that every business owner should have. Google mu Buinsess controls how your website will be presented on google. For example, hours & custom holiday hours can be shown on google as well as seeing an in-depth look at the traffic on your site. Google My Business also has a section where people can leave reviews about your business. Google will give your website an average out of 5 stars based on the reviews that you receive. Google will also reward your site if you are responding to all of your reviews. Even if a review is poor it is important to respond in a respectful manner to show to other website viewers that your company care about peoples concerns & to boost your ratings.
Yelp is another platform that’s sole purpose is to give consumers a place to review products & services from businesses. Since yelp is all about reviews it is not only important to respond to these reviews on Yelp but it is also important to respond to these reviews in a timely manner. The easiest way to do this is to set a couple of days week designated to checking in on reviews to make sure you never go over a day or two without responding. Yelp also adds on to SEO for your site & gives your site another platform to be found on in the SERPS (if you have a yelp page it will come up as its own link).
How to answer
Answering reviews are extremely important, it will give your company the appearance of always staying in the loop. When responding to reviews make sure you are always being professional and addressing the consumers concerns. “The customer is always right” is the mentality you should have when responding to negative reviews. If you have any other questions complaints please feel free ot contact us at