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The Importance of Page Speed

When constructing your business’s SEO strategy, there are tons of little things that you’ll need to take into consideration. This isn’t just because the small things add up; each of them has their own importance to your strategy. Would you have considered your website’s page speed to be a core element of your strategy? If you haven’t before, now is a good time to start! But, why exactly is page speed important for SEO? We break down all of the reasons why below!

It’s A Ranking Factor on Google

Amongst the many factors that Google calculates when assembling a search engine results page is – you guessed it – page speed! It’s worth noting that page speed isn’t a monumental ranking factor by Google’s standards, but that doesn’t mean that you can ignore it. Yes, you won’t be able to top the search rankings with good page speed alone, but slow page speeds can hinder you from moving up in them. Cleaning up that speed will help ensure that you won’t be affected by this!

It Can Skew Your Website’s Bounce Rate

Much of the importance of page speed lies not in how it directly affects your website, but how it indirectly affects it. Put yourself in the mind of an average browser online. Let’s say they find your link, get curious and click on it. What’s going to happen if that page takes upwards of 10 seconds or more to load? Generally, people don’t have that kind of patience! They’ll likely click off your link. This directly contributes to increasing your website’s bounce rate, something you’ll want to avoid for good business!

It Decreases Browsing Time On Your Website

If page speed can negatively contribute to your website’s bounce rate, it stands to reason that it will decrease average browsing time as well. Generally, you’ll want to have a good average browsing time on your website. It means that people are taking the time to view your services and what your business has to offer, and it increases the odds of them converting and improving your goal metrics. Page speed can be a small ranking factor, but it’s the first domino in the domino effect!

SEO Strategy With Boston Web Marketing

Boston Web Marketing has helped businesses improve upon their goals and rise up in the search engine rankings for years, and we can’t wait to help you do the same thing! To learn more about what we can do for you and get started on your SEO strategy, click here to contact us directly!

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