The Importance of Optimizing Your Images for Page Speed

High-speed internet has made users impatient. If your site doesn’t load in an adequate time, the user is going to navigate away from your site and potentially send their lead to your competitor. The user isn’t alone in this: search engines, including Google, have begun to consider page speed as a ranking factor, determining the prioritization of your site in search results. Images are a major factor in your website speed, and while they are important to the overall user experience of the site, making sure each is properly optimized is critical to your success. Follow these tips to optimize your site for faster load time and heightened user experience!

Not Every Page Requires Images

Are visuals a critical part of your products and services? If the answer is no, you may be able to use more minimalistic design to get your information across in a clear manner. If you do require the use of images, there are several ways you can use them without sacrificing speed: using CSS to compress images on smaller screens, using vector images to scale depending on the size of the screens or implementing videos instead of GIFs. Vector images can maintain their quality on larger screens, rather than appearing blurry and pixelated. If you are working on a WordPress site, there are several plugins that you will be able to use to minify your images so they take less time to load, including W3 Total Cache.

Set Up Image Compression to Automate

The easiest way to make sure your images are going to load quickly is by compressing and reducing the size of their files. Using recommended plugins like Imagify or TinyPNG will be able to compress images in bulk. These plugins continue to run after the first time you compress images, making sure each image added to your library is the correct size to keep your site loading quickly.

Why Should I Optimize My Images?

There are several benefits to taking the time to optimize your images. In addition to improving the load time for each of your webpages, you’ll also notice that creating backups of your site will be a faster process. This is because images can take up to 20% of a website’s total weight! You’ll also be taking up less bandwidth on your server, which will lead to smoother navigation. Your site can also move up in search rankings due to its improved speed for both load time and crawl time by bots!

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