When most people hear the words content marketing, they may think about social media or Youtube. While social media has become very important in the world of digital marketing, content exists all over the web and is one of the most important elements of increasing SEO and getting found on Google. That being said, SEO should not be your only motivation for producing branded content. High-quality content can work wonders for building your brand and your business.
Quality Content Tells a Story
While your company may be focused on what goods or services you supply, your brand should be all about who you are, and why you do what you do. The story you tell could be about why you started your business, or it could be about how your product or service can change your customer’s life. Either way, stories are a powerful way to connect with your target audience and make them feel like they know you.
It Reinforces Your Brand’s Identity
High quality content not only brings in customers but it shows them what it means to be a customer of your business. Consumers cultivate their own identities by engaging with the brands and messages that are meaningful to them. If your content is stuffed with keywords and doesn’t provide any real knowledge or meaning then it won’t be engaging to the viewers. If they see lower quality content, they will assume that the product you provide is also of lower quality. At the end of the day, creating a successful business is all about trust, and you cannot create trust without a well defined brand identity.
Great Content Can Be Adapted to Any Channel
Any good content calendar will take advantage of every marketing channel available. New social media platforms are emerging to popularity every year, who knows where you might find your target audience next? Great quality content with a strong message can be adapted and reformatted to fit any channel you might want to utilize next. Let’s say you just recorded an incredible podcast and you want to turn one of the topics you talked about into a blog. You already have all the information you need to write it, and now more people can find your business from just a Google search.
Content Should Create a Call to Action
Last but not least, you want your customers to take the next step into engaging with your company. Whether that means making a call, browsing through your services, or filling out a contact form, content is the mediator between discovery and taking action. Great content leads to a high conversion rate and a higher ROI.
Contact Boston Web Marketing
Do you have more questions about what types of content you should be producing to promote your business? We are experts on web content that gets your company found on Google! Give us a call at 857-526-0096, or contact us and we will get back to you as soon as possible.