The Importance of Backlinks

Backlinks are hyperlinks that direct users from one website to another. When users are brought to your website from a backlink it’s called a referral, which can be tracked on Google Analytics by clicking Acquisition > All Traffic > Referrals. Backlinks are an important factor for search engine optimization because, generally speaking, the greater number of credible backlinks a website has, the better it will rank on the search engine results page for relevant keywords and phrases. Below are a few more reasons why backlinks are important for SEO strategy.

Google Crawling and Indexing

One reason why backlinks are so important to a website’s SEO strategy is because they are how Google finds websites and new pages. If you think of the internet as a map, and websites as cities on that map, backlinks are the roads that connect each city to each other. This is how Google can use its “crawlers” to find, then index your website. Without backlinks leading to your website, it may never be found and indexed. If this were to happen, your site wouldn’t rank for any keywords and phrases, making organic search acquisition impossible. 

Your Website’s Credibility

Backlinks are also used as Google’s reputation management tool. If a website with a good reputation, meaning they are credible and get lots of traffic, contains a hyperlink to your website, your site’s reputation will improve. With a good reputation comes better ranking for keywords and phrases that your website is hoping to get clicks from. Google does this because, understandably, it believes that websites with credible backlinks are more trustworthy.

Traffic Acquisition

Backlinks are also another method of traffic acquisition called referrals. As mentioned above, a referral is when someone is brought to your website by clicking a link that’s on another site. Backlinks from credible websites can generate lots of traffic to your site. For example, if your business is a car mechanic with a backlink on a large car dealership’s website, many people may discover you via that backlink and become your customer. You can track your website’s traffic from referrals in Google Analytics by clicking Acquisition > All Traffic > Referrals. 

Contact Boston Web Marketing

If you have any more questions about backlinks, SEO, or need help achieving higher search results for your business, contact Boston Web Marketing! Our SEO specialists would be happy to answer any questions you may have or help your website rank higher for your target keywords and phrases. Give us a call at (857) 526-0096 or fill out the contact form on our website!

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