Most businesses have a website built out, but not any or many service area pages created. If this is the case, it is a missed opportunity for businesses, especially those who provide services in a variety of towns and cities. Service Area Pages are commonly referred to as “SAPs” and can be an invaluable addition to any business website. Below, we will discuss the benefits, impact, and importance of having Service Area Pages on your website.
1. A Boost for Local SEO
If your business provides services to a handful of local areas, service area pages can help users in those areas find your business when they need assistance. With a service area built out for a location your business does work in, a user can often find your website through a simple search query. Simply put, often times, users will find a service area page listed on a search engine results page instead of the websites home page. Service area pages are an additional way to bring more users and potential customers to your website.
2. Additional Form of Content
If your website needs more content but you are tired of adding and writing blogs, Service area pages can provide a refreshing way to implement more content to your site. Service area pages are unique and can be fun to put together. Keep in mind there is no limit on the number of service area pages a website can have. It is a good idea to have a service area page created for every town or city your business is willing to do work in.
How To Structure a Service Area Page
There are a handful of ways a service area page can be structured but for starters, it is a good idea to create an opening paragraph discussing the particular town or city the service area page is being created for. This is an easy way to incorporate keywords and connect with the community. From there, create multiple paragraphs discussing the services your business most commonly provides.
Digital Marketing Services in Boston, MA
Boston Web Marketing is the digital marketing agency your business can rely on for website assistance and content planning. Our team members have helped hundreds of businesses build service area pages and written many blogs. If you are looking for digital marketing assistance, just contact us to get started!