The Impact of Pigeon

Remember the Pigeon Update that was released by Google this summer? The one that was supposed to improve local search? Yes, we do to, but has it been successful in achieving its goal to improve local search? Let’s take a look at some of the implications of this update.

Just to clarify, the Pigeon Update will not improve your search results; usually after a Google update, you may see a decrease in traffic, but the conversion and the overall quality of your traffic has significantly improved. Researchers found that Pigeon does not change or affect the quality of traffic you’re receiving.

Next, make sure your domain name is strong; if you have a strong domain name or if you’re a big brand, you’re in good shape as far as Pigeon is concerned.

The location of your business seems to play a role for this update; the closer your office is to the center of the city, the more credible you are in the eyes of Google. Research shows that Google shows a preference for businesses that are closer to the center, not further away; any businesses past 20 miles from the center of the city will drop down in search results.

Here are some tips to consider when dealing with the Pigeon Update:

  • Make sure your website is connected to strong and credible listing sites and directories.
  • If you’re seeing a drop in local search performances, test out your content to see if it needs to be revamped or rewritten, or maybe even eliminated completely
  • Continue to do your research and be on the lookout for more Google Updates, especially with Pigeon; pigeon is continuously changing, and Google will continue to change around and update the algorithm.

For more information about Google Updates and Alorithms please give Boston Web Marketing a call at 857.526.0096.

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