The Impact of Local SEO on Your Business

Local SEO differs slightly from overall SEO strategies, as you are optimizing your website in order to be found in local search results. The goal is to attract website visitors, traffic, and leads from those in your area searching for your services or products, followed by “near me”. According to LocalSEOJet, there are 1.5 billion “near me” searches per month on Google. Local SEO is incredibly impactful for local businesses with storefronts that people will visit. 

If you want to be found by locals on search engine results pages, local SEO strategies can boost your ranking higher for those searches and ultimately land you in Google’s Local 3-Pack. Follow along as we review the most beneficial local SEO strategies and how they can impact your business. 

Tips to Improve Local SEO

Optimize Your Google My Business Listing

Your Google My Business listing is one of the most critical factors in your local SEO strategy. Make sure that your listing is clear and concise in what you offer, optimize relevant keywords in your description, and always provide up-to-date information about hours, your team, and your services or products. 

Optimize Your Website for Local Searches

Throughout your website, be sure to optimize for local searches by including your business’ location throughout. Adding your location to page titles, meta descriptions, and h-tags where it is relevant will further optimize your website for local searches. 

Backlinks from Local Websites

Backlinks to your website from other local websites signal to Google that your website and services are of quality and relevance. Put effort into submitting your website to be backlinks on these websites for Google to push your rank higher on local search engine results.

Mobile Optimization

Over 80% of local searches, including “near me,” are done on mobile devices. Because of this, it is crucial to ensure that your website is optimized for mobile use when these mobile users and searches find and click the link to your website. If they are able to easily navigate your website on their phone after they found you from a local search, the more likey they are to come to your business.

Work with SEO Professionals

If you are worried about your current local SEO strategies, consider working with a team of experts like ours at Boston Web Marketing. We look forward to working with local businesses to optimize and improve your local SEO to rank you as high as possible in local searches and get you in Google’s Local 3-Pack. For more information, give our team a call today or fill out our online contact form

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.