You spent time and effort building your beautiful website. You’ve invested heavily on producing high-quality content towards your marketing strategy to target your audience. Now is the time to present your work efforts to your client or the latest campaign developments to the higher-ups. How do you prove the success and how can you demonstrate this? Key performance indicators (KPIs) is your answer. KPIs are metrics that track and measure the success of your SEO and campaign efforts in an organized way. Here are the essentials KPIs you should be monitoring.
1. Organic Sessions
Organic Sessions are measured by the number of visits to your website through search engines such as Google and Bing. This can be tracked through Google Analytics, a reporting tool that enables you to segment your data objectives to indicate the growth of your organic sessions. A great tip is to craft compelling and captivating metadata with an enticing call-to-action. Also, building an on-page and off-page marketing efforts will help increase the number of your organic sessions.
2. Keyword Ranking Increases
Keywords are words and phrases that users search into search engines or “search queries.” The higher your website ranks for high volume keywords, the better. You can track keyword rankings in Search Engine Console. Keyword ranking is essential to understanding how to improve your traffic, leads, and sales. We highly recommend you keep an eye out on keyword rankings on a weekly basis as fluctuations are normal due to Google algorithm updates so don’t panic as over-optimization is just as bad as under-optimization.
The first two ranking factors relate to attracting visitors to your site from search engines, but what do you need from users to act once they’ve landed on your site?
A lead can be any contact that converts a user to a potential customer:
- Contact form submission
- Phone call
- Registration for a webinar or event
- Completed purchase
By setting up goals and events in Google Analytics, you can track leads and goal funnels to discover where the process has dropped and make improvements to your site. To improve results, you should consider focusing on conversion rate optimization (CRO) and user experience (UX) such as:
- Is your website easy to navigate?
- Are CTAs clear and clickable?
- Is the content relevant and persuasive?
Be sure to stay tuned for part 2 next week!