The Essential SEO KPIs You Should Be Tracking (Part 2)

Continuing from last week’s blog, let’s check out the rest of the important SEO KPIs for your website, and how to take action!

Bounce Rate

Your website’s bounce rate is a metric that specifies the percentage of people who visit one of your web pages and then leaves without clicking further. Bounce rate is an important KPI as the search engine’s algorithm looks at how users engage with your web page based on their search query. If you notice one of your web pages has a high bounce rate, routinely audit your pages and A/B test to approach and see if you can improve that number.


Pages/Session is an extremely valuable metric that defines how many pages users visit during a session.  If you have a 1-page website and the conversion was 1 page per session, that would be perfect! (you may want to look at the time at the site, in that case). Tracking these metrics will result in understanding the user’s behavior and pages per session which indicates the value/quality of your site and how users navigate through it. Don’t forget to add prominent and clear CTAs through each page!

Page Load Time

Page load time is the average amount of time it takes for a page to show up on your screen and it’s one of Google’s ranking factor, meaning they will guide users to sites that load quickly. If your site takes long to load, your user will find it challenging to explore pages which may cause frustration and leave your site and go somewhere else. Take action and redesign the page layout, optimize images, content and code.

Top Exit Pages

The exit page is the last page accessed during a visit, closing the tab or browser, or search for a new website. So, unless it’s a thank you page or a purchase confirmation, having a high exit rate for a page that is not intended to be an exit page, needs to be optimized appropriately.

Focusing on these essential KPIs will allow you to fully maximize your SEO efforts to see an increase in month-over-month, quarter-over-quarter, and year-over-year. Use tools like Google Analytics, rank tracking, site speed analyzer to correct weaknesses on your website!

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