Did you know that 93% of online experiences begin with a search engine? So why wouldn’t you optimize your site for Google, Bing and Yahoo?! The SEO industry has been steadily growing ever since it was first introduced in 2004, and doesn’t show any signs of slowing down.
Since search engines are quickly growing in popularity, proper use not only helps engage your audience, but also helps your company rise in rankings.
To start your SEO drive, you’ll need to start making a list of keywords and phrases that support your strengths and skills. These are what will help set you apart from other companies in your field.
As the old saying goes, “you get out what you put in”. The same goes for SEO; you need to take the initiative to develop a solid strategy based upon your companies services. It requires taking time to learn about the people in your target market and creating content catered especially to them.
Good SEO maintenance should be ongoing, as search engines are constantly changing and updating. Many of the SEO tactics used years ago could easily hurt your rankings today. Just like any other departments in a company, SEO should be monitored and treated from a forward-thinking perspective.
With e-commerce showing no signs of slowing down, the value of SEO is no longer up for debate. Search engines will continue to grow and be the number one way potential clients will find your business.