Perception is everything in today’s world. The way people perceive other people, places, and things is magnified more now than ever due to the way society is run and the same can be said for how people are potentially viewing your website. Websites are put into two categories; secured and not secured. You can tell by looking at the URL and either seeing “https” or “http” at the beginning. Some people tend to avoid unsecured sites due to issues like devices getting hacked and unreliable information but are those reasons valid or even true?
HTTP By The Numbers
A recent UK study surveyed over 1,300 people and asked them how they felt about using a secure versus not secure website. The study found that 47 percent of individuals knew what the difference was and that 46 percent said that they would not enter personal information on a site that was not secure. On top of that, a resounding 64 percent said they would leave the site instantly if they saw that the site was not secure.
The study also found out that 14 percent of individuals believe an unsecured website could lead to their device getting a virus, 12 percent believe they arrived on a fake version of the site, 9 percent correlate it with “unreliable and not fact-checked” content and 8 percent and under the impression they are somehow signing up for spam email.
The Truth Begin HTTP
So what do all those numbers mean? They represent what people THINK will happen in comparison to what actually does. The fact of the matter is that the “not secure” protocol is meant to be a warning to not put sensitive information into a site like login credentials or credit/debit card information. Is the unsecured website you visit actually going to give your device a virus? No, it shouldn’t, but all that matters is what customers believe and public perception.
Why You Should Care
Even though 50 percent of people don’t care about whether your website is secure or not, having the “glass have empty” approach is smart. Securing your site can not only swing potential customers who were hesitant before but also help you rank better in Google searches. Since 2014 when Google began factoring in HTTP versus HTTPS as a ranking factor, more and more sites have begun to switch over especially those who have knowledge of SEO. If you combine the effect it has on public perception with the added bonus of a better Google ranking, there’s no reason not to get your site secured.
Boston Web Marketing
Boston Web Marketing specializes in helping companies rank better and can help you with securing your site, content creation, social media management, pay per click ads, and more! Call 857-526-0096 or fill out a contact form for more information.