We all know first impressions in any context are important. First impressions are always important because they can leave a mark on anyone in a good or bad way. When a user comes across your “About Us” page on your website, first impressions still apply and it is no different. A good about us page on a website can tell users what the business is about, how it can help them, and why it is superior to its competitors. Having a strong “About Us” page is also important for Search Engine Optimization purposes. Here are the best do’s and don’t when it comes to your website’s about us section.
1. Do Be Concise
We are living in a time period where attention spans are as short as ever. A backstory on your about us page is a good idea, but do not make it too wordy. Users want to know how you are going to help them in that moment or the future. Tell users how your brand or business can help and enhance their respective lives.
2. Do State Your Company’s Values
A companies culture and beliefs are vital to success internally and externally. When you share your companies values on your website, users have the ability to resonate and connect with your business even more. Always keep in mind that the best company values revolve around acceptance, diversity, support, friendliness, and selflessness.
1. Do not go into great detail about your Services
Don’t get us wrong, expanding on the features your business can offer is important, just not in that About Us section. Words add up quickly in an about us page and getting to the point matters to users. In your about us section, it is a good idea to state what services you offer, but go into greater detail with your offerings by creating a separate service page for each of them.
2. Do Not Neglect the Appearance
The optics of an About Us page matter but are often overlooked. Put yourself in the shoes of a user who knows nothing of your company when creating the about us page. An about us page should be easy to navigate, include internal links, and images. Don’t forget to include headlines to help organize the page and help users find what they are looking for.
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