Optimizing an e-commerce site has many similarities as well as differences when compared to optimizing any other type of website. The reason for this is because e-Commerce optimization does rely on many of the same aspects that typical websites do, but they also lay a heavy emphasis on the products that are offered and for that reason feature some key differences. For this reason, there are specific areas in which you can focus on optimizing within your e-Commerce site to work towards obtaining quality targeted traffic coming from search engines.
Don’t Have Vague Product Descriptions
Before looking into what to do to increase your e-Commerce site’s rankings across search engines, it’s a good idea to know what not to do. Product descriptions are one of the most important aspects of e-Commerce sites as they provide valuable information to users taking a look at specific items. Having product descriptions that are vague and do not contain specific keywords can greatly harm your websites rankings. Not only does this section provide users with great information, it is also one of the best areas across your e-Commerce site in which to include keywords rich content related to the products you sell.
Don’t Forget User Reviews
Another large mistake that many e-Commerce sites commit is that they do not include user reviews on the site. By showcasing any positive reviews the site has received in the past you can help grow your organic rankings on Google by up to 30% according to a study conducted by Yotpo. Not only does implementing user reviews on your e-Commerce site generally lead to a large increase in organic traffic, but it also is proven to lead to higher conversion rates.
e-Commerce SEO: What to Do
Although, once you understand these as well as many of the other don’ts of e-Commerce SEO it is vital that you learn what is important to include across your e-Commerce site if you are hoping to achieve the highest possible level of success. E-Commerce sites often carry many products, each of which must be optimized and included in a sitemap before making sure that the website is indexed. Indexing your website makes it so that any content you have optimized does not go unnoticed by search engines and optimizing your products include more than just changing titles and descriptions to include keywords. Structured data markup should be implemented across the site to that search engines can more easily access product information.
Understanding the do’s and don’ts of e-Commerce SEO will help your website perform as well as it can. By taking advantage of all of these e-Commerce SEO tips your store will see results that it would otherwise miss out on if only one of these tactics was utilized.