Schema is a very beneficial addition that every website can and should utilize. Schema is a specific type of code that can be placed on the backend of a website or webpage. This particular code helps Google and other search engines understand the kind of content that is on a webpage. Because Google and other search engines are able to interpret this specific type of content, they will display your website/webpage in specific sections of a search engine results page.
Benefits of Schema Markup
Google likes to provide users with the best experience by providing them with useful information quickly and easily. This is why when you search a question on Google, one of the first things that show up on a search engine results page is a drop-down menu with your question, the answer, and other similar questions. This is a result of websites using FAQ schema on their frequently asked questions page. By using schema markup, it allowed for those websites to become on the top of the search results, often above the ads and all the other websites. This is a very easy way to increase visibility to those websites using the FAQ schema.
Because websites that use schema will show up in featured snippets on the top of a search results page, more users will be interacting with and visiting their website. More traffic to the website increases the chance of conversions from users, whether that be buying products or filling out a contact form. Studies have shown that schema markup increases click-through rates by around 20 to 40%.
Different Types of Schema
There are many different types of schema codes that businesses can use to improve traffic to their website. Here are some of the most common types of schema:
- FAQ Schema
- Local Business Schema
- Video Schema
- Products Schema
- Recipe Schema
- How To Schema
Our digital marketing team at Boston Web Marketing specializes in developing search engine optimization strategies to help websites rank higher on search engine results pages. If you are interested in ranking higher, increasing leads, and improving business, please contact Boston Web Marketing by filling out an online contact form or calling us today!