It’s always exciting to see your organic rankings and traffic to your website increase, but that’s not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you’re seasoned vets when it comes to utilizing Google Analytics and Google Search Console, so we’re going to focus on the other tools you can be utilizing!
Check My Links
Check My Links is a Google Chrome Extension that looks for broken links, which can compromise both user experience and your search rankings. Once installed, Check My Links will highlight all of the broken links on your website in red and all of the ones the good links in green. Thanks to this tool, fixing those pesky links is easier than ever!
Hubspot Website Grader
Want an overview of how your website is performing? Input your website into the Hubspot Website Grader (and an email to receive the results) and receive data on:
Performance – The performance overview will give you more details on the performance of your website, including page size, page speed, and HTTP page requests.
SEO – The SEO overview will let you know how easy it is for users to find your website. The SEO overview takes page titles and descriptions, your XML Sitemap, and heading tag structure into consideration.
Mobile Website – Includes data on how well your website performs on mobile devices.
Security – Includes data on how secure your website is. Don’t have an SSL Certificate installed? Now’s the time!
At the end of your report, the grader will also provide you with steps to take to improve your website’s grade!
Moz Keyword Explorer
Wondering what keywords your website is being found for or what keywords to prioritize next? Use the Moz Keyword Explorer! Not only can you input a keyword to learn more about the search queries and how difficult it would be to rank organically for, but you can also input a root domain, subdomain, or page!
Pingdom Website Speed Test
When was the last time you exited a website because it was taking too long to load? Not only does having a slow website negatively affect user experience, but it will also have a negative impact on your organic rankings. Our team loves using Pingdom’s Website Speed Test to make sure our websites are loading fast. Pingdom provides a performance grade, load time, and page size information and once the test is completed, they will also provide you with tips for improving site speed and specific images, plugins, and the likes that are slowing down your website.
Another great site speed test is Google’s PageSpeed Insights.