The Benefits To Posting Stories On Instagram For Your Business

There are many ways to reach your audience via digital marketing. Social media is one of those ways where you can promote your business. It can be free, or you can have paid or sponsored posts to reach a larger audience. Instagram is a social media platform allowing companies to reach their audience quickly and easily. While traditional posts and engaging captions have existed for so long, Stories are new and have gained significant popularity. They are a crucial part of any successful marketing strategy and should be used if your business isn’t posting them. This blog post will explore the benefits of posting Stories on Instagram for your business.

Interactive Features

Instagram stories have provided its user with many interactive features that will benefit your company. You can now put polls, question stickers, quizzes, and countdowns on your story. Other custom features include creating a color palette and providing a location. These features encourage active participation from your audience, making them feel involved and valued. Because stories can be posted in real-time, your users will feel more connected to you. Your business can create a space for a conversation and have your users come back for more. 

Increased Website Traffic

Posting Instagram stories will increase your website traffic. While this does not happen overnight, Instagram Stories can be an absolute game-changer. There are specific features like swipe-up links or the “see more” option for verified accounts, where you can direct your audience to landing pages, blog posts, product pages, or any other relevant web content. This helps your website traffic and enhances the chances of conversions.

Gaining Visibility On Instagram

Posting stories with your normal, organic content can help you gain visibility. Because stories are located in the header of the home page on Instagram, it makes it easily accessible to see and view stories. This will ensure that if your Instagram handle pops up at the top of the app on your user’s phone, they will remember you and want to view your content. If your account is public, your stories can also be seen on the Explore page on Instagram. This will increase visibility and show your content to a targeted, broad audience.

Contact Boston Web Marketing Today

There are so many benefits to posting your stories along with all the other social media platforms. Instagram is a great platform for creating a more engaged audience to broadening your reach by posting more. Here at Boston Web Marketing, we can help revamp your social presence and help you become more successful. If you want more information about social media’s benefits or want to become a client, don’t hesitate to contact us today by calling 857.526.0096 or filling out an online contact form.

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