The Benefits of Social Media for Your Small Business

Social Media

The Benefits of Social Media for Your Small Business

Social media is extremely beneficial to small businesses for numerous reasons, but a large amount of businesses still haven’t created profiles on any platforms because they don’t realize how they can benefit from it or simply because they don’t know how to use it.
 
Reduces Marketing Costs. Social media platforms are free to use making them a cost effective way to promote goods and services that your business offers. If you do have money to spend on marketing, even if it’s a very small budget, many of the platforms allow ads to be ran at a low-cost to reach even more people.
 
Impacts Organic Search Results. Creating quality and engaging content is important for search engine optimization and by properly optimizing your social media and sharing your content to these platforms, you can reach more people and begin to rank higher on search result pages.
 
Helps Improve Customer Service. Have you ever contacted a businesses customer service to never hear from them again? Many large organizations (think airlines, hotels, etc.) have begun to use social media as a customer service platform to connect with customers in a timely, easy going manner. You can easily incorporate customer service into your current accounts or by setting up a separate customer service account so everything is organized.
 
Engagement with Other Businesses. Since so many businesses take advantage of social media, it’s easy to engage with them and create relationships that might not be possible without the Internet and social media because they are not within your circle of friends, fellow business owners, or in the same area as you are!
 
Customer Validation. Before a customer hires a business to do work for them, they typically do some research whether that includes asking for references, searching for previous customer reviews, or checking out prior projects. Social media is always a good place to start to see what people are saying and to see what you’re doing and without these profiles set up, the customer could feel as though you are not a legitimate business and could go with another option! By taking the five minutes to set up these profiles and posting on them consistently, you are immediately giving your customers and potential customers validation that you are legitimate and care about what you do.

Rachel Martin
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