If you’ve ever encountered a business on Google by landing on a specific town page, these are called service area pages (SAPs). These are created to help improve local SEO and establish authority within a particular area. Local SEO is a powerful tool to reach potential customers around your neighborhood – especially if you have a high target area or reside in a large city. These areas have more competition and require you to stand out more on the search engine results page. One of the best tactics we use for getting discovered for local searches is adding SAPs, which contain information about your company and what services you provide in a specific region or city – i.e., “SEO Services in Newton, MA“. With good SEO practices, if someone searches for your services in their area, it may lead them to your corresponding SAP before they find the homepage. This will lead them to explore your website and potentially hire your services. Keep reading below for more benefits of having SAPs on your website.
Improves Local Visibility
Local visibility refers to a business’s visibility online in a specific area. For example, if someone were to Google for services similar to yours in Providence, RI, utilizing SAPs will help you appear more for those searches. As mentioned above, the best tool for improving your local visibility online is using SAPs. Improving local visibility can take some time but is long-lasting. Utilizing SAPs is a great way to build a robust local presence on the search engine results page. Service area pages are critical in improving local visibility. Only prioritizing your homepage regarding SEO will make it difficult to appear in search results for searches outside your primary location. If you are a business that travels to customers, don’t miss out on this opportunity to increase visibility.
Establish Trust, Build Authority
Believe it or not, building SAPS on the website can establish trust in the community while also building authority among new customers. Google ranks different website content based on three ranking factors:
- How well your page content matches the user’s local search
- How far the business location is from the user search
- How well-known and well-respected the business is
It is essential to consider these factors when you build your page. It’s important to include accurate information about your business – what we call NAP (name, phone, and address) – and add the services offered. When a potential customer lands on this page, they should be able to find all the information needed to decide. When Google bots crawl this page, they should be able to find the above information through location H-tags, business information, etc. Creating content tailored specifically for each community you target will help customers trust that your business is legitimate. By establishing a presence on search engines and creating content tailored to local users, you can set your business as an authority in the area.
Improve the Customer Experience
Think about when you visit a multi-location business website, and they have a store locator; it’s easy to use and find a location near you. Service area landing pages can have the same outcome for businesses with one location that travel to customers or are in a large metropolitan area near smaller suburbs. Each page will be a go-to resource for customers in each specific region. In addition, having a page on your website with a list of all the regions or cities you target will help potential customers better understand what areas they provide services to.
Contact Boston Web Marketing
Creating service area pages will make it easier for potential customers to find you and your website. It can be difficult for small and medium-sized businesses to get attention amongst all the more prominent brands with a strong Google presence. If you aren’t sure how to build service area pages or want more help with your website content, contact Boston Web Marketing today.