The Basics of the SEO Process

Many businesses want to improve their search engine ranking and increase organic traffic. The best way to achieve this is to begin a search engine optimization plan and process. SEO services, like what we offer at Boston Web Marketing, are your best bet for improving your rank on search engine results pages and driving organic traffic to your business’ website. 

The SEO process seems quite complicated to those who may not be too familiar with it. Here, we present a more straightforward guide on the basics of the SEO process. Follow along to learn more! 

Step One: Perform a Website Audit

A website audit allows you to take an extremely close look at every aspect of your website. There are different aspects of your website to focus on during your audit. 

Technical Audit

From website speed to aesthetics, user-friendliness, and mobile friendliness, a technical audit allows you to see exactly where your website excels or lacks and what you should dedicate time to improving. Be sure to examine which of your pages is being indexed and, if not, why. It is crucial that you focus on all aspects of your technical SEO to genuinely garner results. 

Content Audit

If you have a large website with hundreds or thousands of pages, a content audit is necessary to determine which pages are performing well and which are not. Once you have determined which pages are relevant and performing well, you can choose which pages you may need to remove or change. 

Keyword Research 

Keyword research is an integral part of the SEO process. It is important to know why and how many users are searching for services and products that are relevant to the ones your business offers. Keyword research will give you in-depth information regarding how many people are searching for a specific term, how difficult it may be to rank against competitors on that search, and similar relevant searches that may be better to focus on. This will determine which keywords would be most beneficial for your search engine results and organic search. 

Content Strategy

Once audits and keyword research are performed, you can develop your content strategy plans. Your content strategy includes blogs, service area pages, service pages, FAQs, and all content you include on your site. Once you determine the content you would like to add, make sure it is relevant to your businesses and optimized for SEO. 

Reach Out to SEO Professionals

Though the basics may make sense to you, the SEO process can be quite daunting. If you are new to SEO and want to improve your search engine rank and improve your organic search numbers, you may want to consider working with a professional SEO team. Our team at Boston Web Marketing provides comprehensive SEO services. We are dedicated to ensuring that your rank and organic search are always improving. For more information, give us a call today or fill out our online contact form!

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