On-Page Optimization is crucial to the success of a site. SEO is essentially divided into two different sections, on page SEO, and off page SEO. Similarly, the two most important parts of SEO are links and content, which are related to the two previously mentioned sections of SEO.
In regard to on-page SEO, we often hear so much about keywords and metadata, and while those are important, they are not necessarily the only things that you can do to ensure that your page is optimized properly. Let’s take a look at some of these items and how you can use them to your advantage.
- URLs: Having SEO friendly URLs is very beneficial and can help you rank better, as short and keyword-rich URLs have a higher chance of being clicked.
- Metadata: One of the things you can do to optimize your metadata is including your keyword as the first or second word of your title. Similarly, adding modifiers, such as “best” or “top” to the beginning of your metadata can increase the volume of results you show up in, as it can help to rank well for longer tail keywords.
- H-Tags: Having your main title as an H1 tag, and your subheading as H2, H3, and H4 tags can help immensely in the hierarchy of the page. This being said, you must do them in order, and you can not have a lower ranking h tag without the one before it, no matter what it looks like.
- Media: Adding media and images can be very helpful in that it can decrease your bounce rate, and also help you rank for specific keywords, especially if you have keyword rich alt text.
- Internal Links: Having 2-3 internal links is always a good idea and help crawlers find other pages of your site.
- Keywords: Your keywords should always be within the first 100 words of your content. This being said, it can also be beneficial to sprinkle in a few words that are synonymous with the keyword you are trying to rank for as well.