A woman sits at her desk and looks at her desktop computer in front of her. It's displaying analytical data in the form of charts, bar graphs and maps, meant to represent Google Analytics.

How Is Google Analytics 4 Different From Universal Analytics?

If you’ve logged into your Google Analytics account within the past few weeks, you’ll likely have noticed a blue reminder popup along the top of the page. It contains the news that some people were expecting: starting in July of 2023, Universal Analytics will be phased out to make Google Analytics 4 the primary analytics […]

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