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computer screen showing organic traffic growing

What Percentage of Your Website Traffic Should Come from Organic Search?

Breaking Down Your Website Traffic Data Creating a marketing plan to grow your business’ online presence can be overwhelming. Knowing exactly what to prioritize and where to start is a difficult task, especially if you’re just trying to get your business off the ground. If you’re looking at your analytics accounts and scratching your head […]

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Google+ Pages for Businesses

As a company today, it is important to take advantage of the social networking sites offered online.  Most businesses now have Facebook and Twitter pages, which allow them to connect with their audience in a more personal way.  Facebook business/organization pages integrate “friends” as “likes,” and Twitter uses “followers.”  Recently, a new social media site

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Academic Marketing vs. Real World Marketing from an Intern Perspective

From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get.  UMass Lowell is AACSB accredited in Business, so although it is a

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Boston Web Marketing, New Website!

Boston Web Marketing has recently launched a new website!  We would love to hear any feedback, questions or concerns.  This website is designed to provide those looking for advice on search engine optimization, social media optimization, search engine marketing, offsite marketing, and bloggers a portal to learn and ask questions about the various changes to

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