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What Percentage of Your Website Traffic Should Come from Organic Search?

Digital Marketing, FAQ, Frequently Asked Questions, GA4, Google Algorithm, Marketing, Optimization, Organic Search, SEO / Alyssia

Breaking Down Your Website Traffic Data Creating a marketing plan to grow your business’ online presence can be overwhelming. Knowing exactly what to prioritize and where to start is a difficult task, especially if you’re just trying to get your business off the ground. If you’re looking at your analytics accounts and scratching your head […]

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How Does Google Know What Good Content Is?

Company News, Digital Marketing, Frequently Asked Questions / admin

Good Content Over and over again we keep hearing that one of the best SEO practices is to make sure that your site has good, quality content for your visitors. But, how does Google know whether or not it is good and then factor that into how the site ranks in the search engine results? According

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Check Your New Domain Name

Company News, Digital Marketing / admin

You just bought a new domain for your site, but what else did you buy? Just like with a used car and checking out the Carfax report, you may want to do some checking. It does happen that a newly-launched site doesn’t rank or ranks poorly even after giving it some time. In a case

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Benefits of Having a Site on WordPress Platform

Company News, Digital Marketing / admin

Easy to use: Effect & Efficient WordPress is very easy to use and navigate. Adding new pages, blog posts, images, etc. on a regular basis is simple and can be done quickly. Because the technology is so simple, time spent on formatting is minimal Access and Manage your Website from any Computer You can log

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Bing wants to be more helpful

Company News, Digital Marketing / admin

As the search engine wars continue, Bing has added another cool weapon to its arsenal aimed toward people who are surfing the net looking for images. There is no surprise like the nasty lawyer’s letter when you find that a photo you’ve used for a blog post or story is unavailable for use without some

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Launching Your New Website

Company News / admin

During the Internet boom your business probably invested in a web page to get your name out on the World Wide Web. Since then you have probably gone through a few website redesigns over the years and now have a website that look nothing like what you originally started with. While simply launching a new

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Google+ Pages for Businesses

Company News, Digital Marketing / admin

As a company today, it is important to take advantage of the social networking sites offered online. Most businesses now have Facebook and Twitter pages, which allow them to connect with their audience in a more personal way. Facebook business/organization pages integrate “friends” as “likes,” and Twitter uses “followers.” Recently, a new social media site

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Google and Social Media in Everyday Life

Company News, Digital Marketing / admin

With technology advancing and the world wide web a large part of our every day lives for most of us, it is easy to overlook the significance of Google and social media. How many times have you been in a rush to get somewhere and needed to quickly look up the address? All we have to

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Academic Marketing vs. Real World Marketing from an Intern Perspective

Company News, Digital Marketing / admin

From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get. UMass Lowell is AACSB accredited in Business, so although it is a

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Boston Business Journal All Stars

Company News, Digital Marketing / admin

For the first time, the BBJ has highlighted some of these “rising” stars” as part of a partnership with our sister publication Mass High Tech. The 15 Rising Stars were nominated by readers from across all sectors, and yes, they are all under 30 and doing remarkable things within their industries. Meanwhile, MHT’s 15 Tech

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Hope Walks Charity Event

Company News, Digital Marketing / admin

Boston Web Marketing donated and walked for Hope Walks a charity created by Newton Wellsley hospital with goals to try and find a cure for Cancer. A 3.2 mile walk Boston Web Marketing was able to meet a lot of new and brave faces combatting this tragic disease. For more information or to participate in

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Boston Web Marketing, New Website!

Company News, Digital Marketing / admin

Boston Web Marketing has recently launched a new website! We would love to hear any feedback, questions or concerns. This website is designed to provide those looking for advice on search engine optimization, social media optimization, search engine marketing, offsite marketing, and bloggers a portal to learn and ask questions about the various changes to

Boston Web Marketing, New Website! Read More »

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What Percentage of Your Website Traffic Should Come from Organic Search?

How Does Google Know What Good Content Is?

Check Your New Domain Name

Benefits of Having a Site on WordPress Platform

How to Source Questions for SEO-Friendly FAQ Content

Does Schema Improve AI Visibility?

Can Google Image Search Help Your Website’s Click-Through Rate?

How to Turn Customer Questions Into SEO Content

How to Use AI Tools for Competitor Analysis

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