website optimization

Clock, Session Duration

How Do I Keep Users On My Website Longer?

Once your website is showing up in searches and people are clicking on it from the SERP’s, the next step is figure out ways to keep them on your site, engaging with content, and hopefully purchasing your products or services. From content to functionality, there are numerous improvements you can make to your website to …

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sitemap

How to Create Productive and Efficient SEO Audits

Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs, …

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near me

Optimizing Pages for “Near Me” & Local Search Queries

With voice-search technology becoming more and more prevalent in today’s web search landscape, we are seeing a lot more people searching for services ‘near me’ instead of targeting a specific location. However, it is important to note that while voice search is growing rapidly, the same features that serve search results are interchangeable between voice …

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Mobile Friendly Website

Google Delays Mobile-First Indexing Until March 2021: How To Prepare Your Website

Mobile-first indexing is finally picking up more steam from Google’s Webmaster team but a new delay pushes the final date to March 2021. What can you do to prepare your website?  Google Webmasters have announced a new date of March 2021 as the new deadline for mobile-first indexing across all websites on Google. Previously, Google …

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paragraph featured snippet

How Do I Earn Featured Snippets and Results in Google Search?

Businesses are constantly striving to earn top rankings and results in Google Search. In fact, most businesses measure their entire SEO strategy based on high keyword placement in Google Searches. Addressing strategies to earn top results can help users improve their website’s overall rank such as advanced keyword research, monitoring Google’s search algorithms and penalties, …

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Letters spelling Keyword with arrows pointing towards it

How Are People Finding My Website?

At Boston Web Marketing, one of the most common questions that we recieve is this: “How are people finding my website.” SEO managers and search specialists may have also heard other variations as well. “What is my best keyword?” “Where are my users coming from?” “What ultimately drives my website traffic?” Answering those questions and …

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Diverse friends using their phones

How Can I Tell If My Website’s User Experience Is High-Quality?

Did you know that user experience for your website visitors is not only helpful in general, but that it also impacts SEO? In fact, Google’s recent algorithm changes now rank websites based on how easily a user interacts with the page. The new ranking factors for page experience are as follows, via Google Developers: Core Web …

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website design

3 Signs That It’s Time For A Website Redesign

In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your …

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