In a successful SEO strategy, there are no such things as “little things”. No matter how small a ranking factor may seem, it can have a significant impact on your business’s ability to show up within search results! Especially where Google uses dozens of algorithms to sort out its results pages, any imperfection in your […]
How Can I Improve My Website’s Core Web Vitals? Read More »
To utilize your page titles and meta descriptions for SEO, you should follow some specific guidelines to make them stand out among your competitors. When writing your page titles and meta descriptions, the rules to follow are simple yet effective, and making sure they are well-optimized helps drive traffic. Page titles and meta descriptions are HTML codes found
How To Optimize Meta Titles & Descriptions? Read More »
Running a website audit can be a great tool for improving your website’s SEO. Not only will it give you ways to improve your strategy, but it will also highlight critical errors that you’ll need to fix. Fixing these errors will only improve your favorability with Google! As there are website errors that you can
Website Audit: Errors To Fix Quickly Read More »
Now is the time to start optimizing your website in preparation for the 2021 holiday season right around the corner. If you have an eCommerce site or sell home services, you may rely on the holiday season to reach your sales goals. This will inevitably end up with you scrambling to handle the higher levels
How To Prepare Your Site For Holiday Traffic Read More »
When you create a website to promote your company, you should have a few goals in mind: to have a lot of engagement, and of course, many conversions! However, there are some obstacles that could be getting in the way of that happening, and one of the biggest things to overcome is a high bounce
How To Improve Your Website’s Bounce Rate Read More »
Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs,
How to Create Productive and Efficient SEO Audits Read More »
Contact forms are an essential part of SEO and having users convert on your site. Sometimes users will look at lengthy contact forms and decide to skip it altogether. You have to make it appealing so that users will want to take the time to fill it out. How can business owners optimize their contact
How Can I Optimize My Site’s Contact Forms? Read More »
With voice-search technology becoming more and more prevalent in today’s web search landscape, we are seeing a lot more people searching for services ‘near me’ instead of targeting a specific location. However, it is important to note that while voice search is growing rapidly, the same features that serve search results are interchangeable between voice
Optimizing Pages for “Near Me” & Local Search Queries Read More »
Mobile-first indexing is finally picking up more steam from Google’s Webmaster team but a new delay pushes the final date to March 2021. What can you do to prepare your website? Google Webmasters have announced a new date of March 2021 as the new deadline for mobile-first indexing across all websites on Google. Previously, Google
Google Delays Mobile-First Indexing Until March 2021: How To Prepare Your Website Read More »
Some business owners tend to overlook and underestimate the importance of the graphic design of their website. When is the last time you took the time and sat down to take a deep look at your own website? The idea is to put yourself in the customer’s shoes. Is this a site you would purchase
Is a Website’s Graphic Design Important? Read More »
Businesses are constantly striving to earn top rankings and results in Google Search. In fact, most businesses measure their entire SEO strategy based on high keyword placement in Google Searches. Addressing strategies to earn top results can help users improve their website’s overall rank such as advanced keyword research, monitoring Google’s search algorithms and penalties,
How Do I Earn Featured Snippets and Results in Google Search? Read More »
At Boston Web Marketing, one of the most common questions that we recieve is this: “How are people finding my website.” SEO managers and search specialists may have also heard other variations as well. “What is my best keyword?” “Where are my users coming from?” “What ultimately drives my website traffic?” Answering those questions and
How Are People Finding My Website? Read More »
You’re just a few easy steps away from your complimentary website SEO audit.