website design

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How Will Building A New Website Affect My SEO?

The best search engine optimization strategies utilize a variety of different channels to drive new business. Off-page SEO tactics like social media marketing, advertising, and local listing generation are increasingly popular tactics to use, but what about on-page SEO? Take a minute to examine your business’s website and measure it against your biggest competition. You […]

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Tips on Choosing Website Platforms for E-Commerce

In this era of digitalization, it is a must that your business has a fully functional website. When it comes to web designing, it could be a bit costly to have a third-party vendor designing your company’s website. That’s why website-building platforms with easy and simple features are highly considered by businesses to cut costs.

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How to Retain Your SEO Ranking When Launching a New Website

After deciding you want a new website, it can be hard to focus on anything besides the new design or features. Carrying over all the SEO elements is just as important, if not more, to maintain SEO ranking. The risks of losing traffic, losing valuable website information, and even losing SERP rankings are real issues

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3 Tips When Analyzing Competitors Websites

Competitor analysis is an integral part of understanding your industry’s landscape. By analyzing your competition, you can further develop your product or service, learn about what makes your target market tick, and optimize based on findings. For marketers, a great way to do this is to analyze your competitor’s websites. As a business, having a

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call to action button concept for landing pages

How Can I Optimize My Digital Call-to-Action Placements?

Any digital marketing agency or expert understands that a call-to-action (CTA) can make or break your digital marketing efforts. But some business owners may not take the time to optimize their digital call-to-action placements, which could drastically hurt their return on digital marketing efforts and search engine optimization (SEO). A CTA is simply the main

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website design

3 Signs That It’s Time For A Website Redesign

In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your

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WordPress Pulls the Plug on Popular Plugin

If you’re one of the 900,000+ WordPress users who installed and activated the popular Social Media Widget plugin (social-media-widget) this year, you’ll probably be surprised to learn that the widget was pulled from the WordPress directory earlier this week. Malicious code that injects spam into the WordPress site hosting the plugin was discovered in the

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When is Social Media Working for You | Boston Web Marketing

When do you think your social media site is doing the most work for you?  During primary business hours?  Late at night when people cannot sleep?  Or just when folks are in a browsing mood?  You may be surprised. A recent survey of 885 Australians had some interesting results.  Yes, in fact, people are looking

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Branding with Facebook | Twitter | Boston Web Marketing

Nowadays if you have a brand, you’re more likely to have a Facebook or Twitter page if you’re trying to build a strong following. But oversaturating the market with your brand can back fire as well.  Understand how each social media platform (Twitter/Facebook) is used and which one is more effective for your specific product/service.  A

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Google’s Page Rank Algorithm | Boston Web Marketing

As shown below by Hitwise Inc.’s graph, which tracks the percentages of total online traffic directed at the most popular search engines in September, 2011, Google is predominantly the search engine of choice, consisting of 65.3% of all searches performed. The implication for SEO specialists is that an understanding of how Google decides rankings is

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SEO Going Forward | Boston Web Marketing

As SEO (Search Engine Optimization) best practices move into 2012, we are going to see a shift away from long-tailed keywords toward better written, meaningful content.  In February of 2011, Google launched Panda, a program that gives penalties for poorly written content.  Now, optimizers are making more appealing content that actually caters to their target

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Google Freshness Update | SEO |Social Media | Boston Web Marketing

On November 11, 2011 Google recently announced that they have made changes to their algorithm which has been deemed the “Freshness update.” So what does this mean for your company? What can I do from a Search Engine Optimization (SEO) standpoint? 1)     Have new and fresh content that people want to read and share. Engage

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