The goal of Search Engine Optimization is to reach a high organic ranking in keyword searches relating to your business’s industry, services, and location. In order to achieve this, however, you will need to do a lot more than just scattering keywords. SEO is a process that requires consistent work to your website and brand, […]
How Does SEO Work? Read More »
Your domain name’s structure and URL is vital for being discovered online. Although they aren’t 100% necessary for every website, we suggest you take a look at all the ways you can improve them. As technical as Google & Bing may be, they still rely on the information provided, so keep this in mind while
How Do I Improve the Structure of my URL? Read More »
Pinterest wants to broaden its user base and has taken some steps to entice more men to the online posting board. While 42% of women online use Pinterest, only 13% of men use the social bookmarking site. Now when users register for an account, gender is one of the questions asked when signing up. In
Is Pinterest Just For Women? Read More »
Google announced that they have updated their quality guidelines for local business pages. You can find the all the information about the update here, but here are a few tips to make sure you’re doing the right things: 1) No more descriptors allowed in your listing 2) Two or more brands who share the same
How To Make Your Google Maps/Local Business Page Meet Quality Guidelines Read More »
Alright, you just received one of those regular Facebook page update emails and you see the dreaded red font with the “-” in front of the People Engaged category. What to do? Here are some tips to help boost those engagement numbers and get people interested again. Don’t forget that Facebook is called social media
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Facebook advertising offers some great options to the business owner in terms of targeting the desired audience for your product or service. Think about “who” you really want to look at your content. Who are the potential buyers? Where are they? What circles do they move in that could create a wider distribution for your
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While Google Authorship has continued to increase in popularity despite Matt Cutts admission that it does not really help in the SERPs, it seems troubled lately. The benefit, of course, is that users seem to trust links that have clear authorship designation and will click through those links more quickly. But what happens when the
Trouble With Google Authorship? Read More »
Here are a couple of interesting facts that should motivate you to keep that social media campaign going: 1) Your social media posts DO have the power to influence purchase decisions 2) According to a Hubspot study in 2011, “67 percent of B2C companies and 41 percent of B2B companies have acquired a customer
Does Facebook Really Work for Your Business Read More »
Here is another good reason to keep your business Facebook page active and up-to-date: it really can bring you a lots of web traffic. Some new numbers are in that show that Facebook, on average, drives more than 20% of the traffic to the typical website. According to a recent report from Shareaholic, Facebook trumps
Facebook Outpaces Twitter for Referral Traffic Read More »
Over the past year, Bing has begun to make some major changes to the way they perform searches, specifically with the introduction of the Social Sidebar. This social sidebar lets you know about writers that know the most about the topic you are searching for, as well as friends that are talking about this topic
Bing Continues to Improve Social Sidebar Read More »
We have covered this update before but I want to provide more information about the subject. Many websites are scrambling to make up for lost time. It was previously possible to rank in the top 5 for a search term by having an exact match URL for the given search term. For example if
Exploring Google’s EDM Update Read More »
While we tend to focus much of our energies on Search Engine Optimization, there are a number of additional techniques in the realm of internet marketing that should also be utilized to increase traffic to your website, promote your business, and get more ROI. One internet marketing technique in particular seems so intuitive and basic
Old Fashioned Web Marketing Read More »
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