Web Design

A woman uses a smartphone to make a search, highlighted by a graphic of a search bar that appears above the phone

Is It More Important To Do SEO For Desktop Or Mobile?

Mobile vs. Desktop SEO: Which Is More Important To Optimize For? One crucial aspect of SEO that tends to fly under the radar is optimizing your websites for multiple devices. Using a computer isn’t the only way that potential clients will search anymore! Because of the fact that most webpages function differently on tablet and […]

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Does Running Multiple Websites Hurt SEO?

Does Running Multiple Websites Hurt SEO? With so many different algorithms that make up Google’s ability to assemble search engine results pages, it isn’t always easy to diagnose a website issue! Depending on the situation and its context, there could be different causes and solutions for any error you come across. This is especially the

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A laptop advertising that a page is coming soon on a desk in a well lit room

How Can I Transition To A New Website With Minimal Traffic Drops?

As a business, you need to do everything you can to make yourself stand out from the competition. You may provide an excellent quality of work, but that doesn’t mean that people are going to convert to your services! For a business to be successful in the long term, every part of its strategy has

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From left to right: a smartphone, an iPad, a desktop computer, and a laptop all have the same website page open. You can see three squares along the bottom to represent services.

How A New Site Layout Can Improve User Experience

There are a ton of tiny factors that go into a website user’s decision to follow through on your services. Besides having a need for the specific service being offered, user trust is gained through means such as convincing calls to action and an extensive record of successful past work. But, did you know that

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Wordpress CMS integration

Google Web Stories Integrated into WordPress CMS

Google has announced the launch of a WordPress plugin that integrates Google Web Stories into the WordPress CMS, which runs parallel to other Web Stories enhancements for search engine placement. The new updates allow SEO experts to add more dynamic visual content onto their websites directly. The new plugin called Web Stories for WordPress allows

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website design

3 Signs That It’s Time For A Website Redesign

In the digital landscape, a first impression can make the difference between a conversion or a bounce. Making a good first impression is essential when it comes to establishing a long-lasting relationship with your clients. Websites are no different. It is important to ensure that your website is an accurate and high-quality representation of your

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Academic Marketing vs. Real World Marketing from an Intern Perspective

From the 100-question standardized tests to the grueling 40-page marketing plans, being a Marketing major at University of Massachusetts Lowell is nothing short of rigorous. As a senior, my schedule is currently filled with five 300 and 400 level classes — as hard as they get.  UMass Lowell is AACSB accredited in Business, so although it is a

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Boston Web Marketing, New Website!

Boston Web Marketing has recently launched a new website!  We would love to hear any feedback, questions or concerns.  This website is designed to provide those looking for advice on search engine optimization, social media optimization, search engine marketing, offsite marketing, and bloggers a portal to learn and ask questions about the various changes to

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