video content

A woman sits at her laptop on a white desk. Above the keyboard is a hologram image of a video player, which is meant to represent multimedia.

How Multimedia On Your Website Can Improve It’s Analytics

One of the biggest challenges of creating an SEO strategy for your website is figuring out how to retain your audience’s attention. Sure, it’s one thing to get attraction to your website, but keeping it long enough to get a conversion is a completely different ballgame. If your website has a lack of it, adding …

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An illustration of a online video viewing bar, with the red line signifying time watched and the play button in the center of the screen indicating that the video is paused. This is meant to represent YouTube.

What You Need To Know About YouTube’s New Keyword Research Tool

The SEO landscape is constantly changing and evolving. The goal of Google has always been to optimize their search methods based on how their audience searches. This includes optimizing the social media websites that Google has taken under its wing. Videos are becoming a much larger part of SEO strategies, and they’re responding accordingly by …

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video optimization

Google Web Stories Offers Repurposable Video Content Platform

Google Web Stories provides an opportunity to repurpose video content in a way that engages users and also leverages search engine optimization, according to a new primer from The Keyword blog. Google has been encouraging the use of the platform which is likely to be a great way to create video content that generates organic search …

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woman recording a video of herself

How Can I Improve My Presence on YouTube?

YouTube is a great platform to display visual content from and about your business! Anyone from chiropractors to retailers can use YouTube as a way to show their services and products before you even step into their office or store. With an increasing number of content creators nowadays, YouTube is a competitive social media platform …

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New Media Rich Features on LinkedIn

LinkedIn has recently added features to help enhance both your personal and company profiles.  The professional social network has made it easy to upload videos, images, and documents to your LinkedIn profile. With the ability to upload images, videos, presentations and documents to your summary, experience, and education sections of your profile you can quickly …

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