user experience

Letters that spelled Core Web Vitals on top of colored folders

Google Updates Core Web Vitals With Interaction To Next Paint (INP) On March 12

In the ever-evolving landscape of SEO, Google is set to make a significant change. On March 12, 2024, Google will transition from First Input Delay (FID) to Interaction to Next Paint (INP) as a Core Web Vitals metric. This shift has been on the horizon, and now we have a definitive date. The Announcement Google made it […]

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Stop Making This Big Mistake With Your Service Area Pages

Search engine optimization is a valuable tool to help drive more business for your organization. The main thing to think about with this is the user experience; it defines whether or not users will convert to your services and significantly influences where your website ranks. However, the user experience is constantly changing! Strategies that worked

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A woman sits at her laptop on a white desk. Above the keyboard is a hologram image of a video player, which is meant to represent multimedia.

How Multimedia On Your Website Can Improve It’s Analytics

One of the biggest challenges of creating an SEO strategy for your website is figuring out how to retain your audience’s attention. Sure, it’s one thing to get attraction to your website, but keeping it long enough to get a conversion is a completely different ballgame. If your website has a lack of it, adding

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A person's hands holding a smart tablet. You can see one of her fingers about to push the screen, which displays a white screen with a search bar. "Search" is written in multicolored letters above it.

How Do I Optimize My Website For Google Discover?

Your business’s SEO strategy should have many moving parts. Not only should you be optimizing your website, but you should revamp your social media profiles and local listings among other things! The different parts of the Google platform are no exception to this rule. You’ve heard about optimizing for Google Maps and Google My Business,

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How Are People Finding My Website?

At Boston Web Marketing, one of the most common questions that we recieve is this: “How are people finding my website.” SEO managers and search specialists may have also heard other variations as well. “What is my best keyword?” “Where are my users coming from?” “What ultimately drives my website traffic?” Answering those questions and

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How Can I Tell If My Website’s User Experience Is High-Quality?

Did you know that user experience for your website visitors is not only helpful in general, but that it also impacts SEO? In fact, Google’s recent algorithm changes now rank websites based on how easily a user interacts with the page. The new ranking factors for page experience are as follows, via Google Developers: Core Web

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