Utilizing Schema Markup For AI Searches At Boston Web Marketing, we work with business owners across Boston and throughout the United States who want their websites to show up where people are searching. These days, that includes AI search tools. If you want your business to appear in AI answers, schema markup is one of […]
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How You Can Utilize AI For Technical SEO Purposes At Boston Web Marketing, we work with business owners here in Boston and across the United States who want their websites to perform better in search. One area that often gets overlooked is technical SEO, the behind-the-scenes work that helps search engines crawl and understand your
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An SEO silo structure groups your content into tight topic sections so search engines can see what your site is really about. The idea has been around for years, and it still gets recommended constantly. But the rigid version, where every page lives in a strict URL folder, has aged badly. In 2026, the goal
SEO Silo Structure: Does It Still Work in 2026? Read More »
When it comes to being visible online, optimizing for AI overview platforms has never been more important. Search engines and AI-powered assistants are rapidly evolving to deliver concise, relevant results that improve user experiences. Ensuring your website is featured in these AI-generated summaries requires a strategic approach that blends technical SEO and high-quality content. For
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Website redesign is essential for businesses seeking to remain competitive in an increasingly digital and AI-driven market. A modern site is more than just a fresh look; it is about creating a foundational structure that engages users and speaks directly to search engines and AI assistants. Ignoring the shift towards AI search can mean lost
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Your customers aren’t browsing the web like they used to. They’re getting AI-generated summaries and asking questions that get answered without even clicking a link. With AI tools like ChatGPT, Google’s AI Overviews, and Microsoft Copilot changing how users find information, ranking well in traditional search engines isn’t enough. Today, digital visibility is about how
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JavaScript’s Use In SEO: How It Can Benefit You (And Hurt You!) When you assemble a high-quality SEO strategy, you’ll know that there are plenty of things both in and out of your control. In terms of things that are within your control, your technical SEO is one of the most crucial aspects! It’s the
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Businesses of all sizes are preparing to find new ways to enhance their SEO, and the end of the year is a great time to look for innovative solutions. Content, keyword building, and website management are all crucial for every successful SEO campaign, but there are more advanced techniques and technical optimizations businesses could benefit
What are the types of technical data that can enhance your SEO into 2022? Read More »
The technical side of SEO is an increasingly important part of SEO. We’ve all heard the term content is king. I’m not saying it’s not, but it’s not 2002 anymore. There’s a lot more to it today than there was 15 years ago, or even 5 years ago for that matter. Good tech is good for
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