Social Media

Top Social Media Platforms for Your Business in 2024

Whether you are just starting your business or a current business owner who wants to leverage social media more in the new year, you’ve come to the right place. Social media is about more than just putting your business online and getting a following. Each platform is meant for something different. Does it fit your […]

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Holiday Decor

How To Use The Holidays In Your Next Social Media Campaign

The holidays are slowly sneaking up on us, so it is important to prepare for it now. Most businesses start to post on all social media platforms as early as October! So, making the most of the elongated festive season is important. Seasonal marketing campaigns that businesses do are so special to the consumer because

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winter social media

The Best Ways To Optimize Your Website During the Fall to Winter Transition

As temperatures begin to drop, it’s the season for businesses to gear up for their seasonal marketing adjustments. For enterprises operating in the Boston region, this entails shifting from their autumn advertising initiatives to those tailored for the winter season. This adaptation may encompass reaching out to fresh target demographics, showcasing offerings, and refining your

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How to Add Your Social Media Links to Google My Business

Adding social media links to your Google My Business profile is vital as it allows customers to find and engage with your business across multiple platforms easily. You can showcase your brand, share updates and promotions, and interact with your customers in real-time by including links to your social media profiles. This can build customer

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The Best Strategies To Create A Social Media Campaign

In today’s digital age, social media has emerged as a powerful tool for businesses and individuals to connect, engage, and promote their products, services, and ideas. However, creating a successful social media campaign can be challenging with the ever-increasing competition and the constantly evolving algorithms of various social media platforms. To help you navigate this

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A person types on a laptop computer. In front of the keyboard is a hologram displaying several customer reviews.

How Can I Turn My Online Reputation Around?

Let’s say that you have a top tier SEO strategy. Your website ranks well across most Google search pages and people are visiting your website from multiple channels. However, despite all you’ve done to perfect your strategy, you still aren’t getting the business you want. What’s the issue here? A big issue that most people

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How Can You Make The Most Out Of User-Generated Content? 

Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain

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How Are Social Media Channels Changing in 2022?

Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity

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How To Optimize Multiple Channels in 2022

In 2022, there are countless platforms and channels that businesses are using to reach consumers. On top of that, consumers are using even more channels to find new information and products. Using multiple social media platforms can be great to target different audiences, but only if used correctly. Additionally, staying up to date with the

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How Do I Build Brand Awareness Using Social Media?

Are you looking to utilize social media in order to improve the visibility and brand awareness of your business? Keeping up with the latest social media trends is a great way to build a strong social media following which will translate to website traffic. We’ve curated a list of some social media tools that you

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How Can I Increase Social Media Engagement Organically?

The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is

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social media

Choosing The Best Social Media Platforms For Your Business

Every business needs social media presence. It helps tell your business’s story and allows followers and friends to get the inside scoop on services and products. For your social media strategy to be efficient, you have to choose the best platforms to reach your desired audience. How can you figure out what social media platforms

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How Can Social Media Impact Your SEO?

Besides strictly implementing SEO tactics on your website, you should also focus on strengthening your social media strategy to increase your website traffic, as the two go hand-in-hand. In the end, it can help your website rank better eventually, but having a high ranking on the SERPs isn’t directly correlated with having great social media.

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Wordpress Plugins

What Are Some Must Have WordPress Plug-ins?

Websites built on WordPress allows a wide variety of customizations for your site in terms of design and functionality. After you’ve done the basic work of finding a template and building some pages with fresh and original content, you can start adding features called plugins, that will help set your site apart from competitors in

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social media

Creating Social Media Content That Builds Your Brand

Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some

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