LinkedIn is a powerful networking tool; people use it for building connections. LinkedIn is important for your company for many reasons. It’s a place for your employees to recognize themselves as members of staff within the company. They can share and reshare information about the company, which builds brand awareness and credibility and will drive …
Let’s say that you have a top tier SEO strategy. Your website ranks well across most Google search pages and people are visiting your website from multiple channels. However, despite all you’ve done to perfect your strategy, you still aren’t getting the business you want. What’s the issue here? A big issue that most people …
Your customers can be your free marketing tool if used properly. They can also cause significant liabilities depending on how happy they are with your business. A satisfied customer or a positive review will work wonders for your marketing efforts. Word-of-mouth, the primary tool of user-generated content, will always be a powerful way to gain …
How Can You Make The Most Out Of User-Generated Content? Read More »
Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity …
In 2022, there are countless platforms and channels that businesses are using to reach consumers. On top of that, consumers are using even more channels to find new information and products. Using multiple social media platforms can be great to target different audiences, but only if used correctly. Additionally, staying up to date with the …
Are you looking to utilize social media in order to improve the visibility and brand awareness of your business? Keeping up with the latest social media trends is a great way to build a strong social media following which will translate to website traffic. We’ve curated a list of some social media tools that you …
How Do I Build Brand Awareness Using Social Media? Read More »
The world of social media consists of an assortment of free platforms for brands to spread their message and interact with the public. Brands have the choice of doing this visually through pictures and videos, through text, or linking directly back to their sites. The key to success as a brand on social media is …
How Can I Increase Social Media Engagement Organically? Read More »
Twitter has become one of the most popular social media platforms today, as users all over the world have joined the platform. With over 400 million Tweets sent out per day, it is booming with information. Twitter can be a great place to engage your customers and gain new business. Here are some reasons why …
Blogs can take some time to write, but they are definitely worth having on your site. Blogs increase your visibility and credibility to users and Google. Regularly posting new and fresh content can help your SEO and be beneficial to your site’s visitors. Here are some reasons you should consider writing blogs for your website: …
Every business needs social media presence. It helps tell your business’s story and allows followers and friends to get the inside scoop on services and products. For your social media strategy to be efficient, you have to choose the best platforms to reach your desired audience. How can you figure out what social media platforms …
Choosing The Best Social Media Platforms For Your Business Read More »
Besides strictly implementing SEO tactics on your website, you should also focus on strengthening your social media strategy to increase your website traffic, as the two go hand-in-hand. In the end, it can help your website rank better eventually, but having a high ranking on the SERPs isn’t directly correlated with having great social media. …
Websites built on WordPress allows a wide variety of customizations for your site in terms of design and functionality. After you’ve done the basic work of finding a template and building some pages with fresh and original content, you can start adding features called plugins, that will help set your site apart from competitors in …
Can you believe how quickly this year has gone by? With Thanksgiving only a week away, it’s time to prepare for the holiday season! From changing up your content or adding some new elements to your site, there are plenty of ways to optimize your site to fit this time of the year. Need some …
How to Prepare Your Website For the Holiday Season Read More »
Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some …
Creating Social Media Content That Builds Your Brand Read More »
Having a social media presence not only allows you to promote your products or services, but it also provides a space where consumers can communicate and develop relationships with businesses. In this day and age, it is essential for all businesses to maintain some sort of digital presence as it can provide an additional avenue …
Marketing your brand digitally and optimizing your online presence have been essential for quite some time now. Making your company easily accessible for users to find in search engines, giving them accurate information, and an accurate display of your brand is key. With the current challenges due to COVID-19, which has forced many businesses across …
How Can I Market My Brand Digitally During The COVID-19 Pandemic? Read More »
Snapchat provides an opportunity to reach a vast audience, as it is the most popular social media platform for teens between the ages of 13 and 17. Those ages are hard to reach with traditional marketing efforts. Marketing through Snapchat ad space can work, but that won’t allow your message to spread organically. To use …
How to Use Snapchat Geofilters as a Marketing Strategy Read More »
A key factor in improving one’s Search Rankings for a website is increasing the number of links pointing back to your website. Here at Boston Web Marketing, we wanted to write a blog on the topic and highlight some of the best practices when increasing the backlinks pointing to your site. Listing Sites One way …
How Outbound Links Help Your Website in Search Rankings? Read More »
Social media contests all over the place. With the competition for attention on social media at an all-time high, the struggle to keep your following is real. Consistently posting content may not be enough to retain your current users, but Tweeting, “Who wants to win an iPad?” will surely get you a few new followers …
When it comes to social media, there is a plethora of generated content on “expert tips for social media” & “foolproof ways to boost your social media presence” which normally leads to a variety of conflicting theories in regards to what is an effective approach to growing your social media and ultimately what will be …
Utilizing Social Media To Boost Your Business’s Digital Presence Read More »
