Artificial intelligence is now a driving force behind the spread of social media content online. From AI chat platforms like ChatGPT and Gemini to algorithms that guide Instagram and TikTok trends, the digital landscape is shifting rapidly. At Boston Web Marketing, we see these changes firsthand as we work with local businesses. Understanding the influence […]
How AI is Shaping Social Media Trends in Boston and Beyond Read More »
As we enter the second half of the year, AI will play an even larger role in content ideation, scheduling, and performance optimization. In addition to AI, we’re noticing some of the social media trends shift as we head into the Summer season. Want to learn more about how AI and following trends can change
Social Media Trends to Watch for the Second Half of 2025 Read More »
Social media is more than just a tool for posting updates and sharing pictures from your business. It’s grown into an arena for brands to build customer loyalty. That said, it’s also a place where brands can lose customer loyalty if not done correctly. With the rise of various content forms and the more significant
Social Media Trends To Look Out For in 2025 Read More »
Going into this new year, social media is evolving to incorporate more specific features. It’s time to say goodbye to simple status updates and start growing your digital communities. While new social media trends can feel a bit overwhelming, keeping up with them and improving your current social media channels will give you an opportunity
How Are Social Media Channels Changing in 2022? Read More »
A recent survey by Performics looked at what engaged people most when looking at social media with some interesting results. Performics studied 2,000 users who use a social network at least once per-day. No real surprise is the fact that a full third of the people studied were more likely to respond to a brand’s
What Engages Your Customers and Prospects on Social Media? Read More »
As more and more businesses try to embark in the world of social media, some are getting lost. Some feel by just having a Facebook or Twitter page they’re fine and can’t really tell if they are having an impact on those social networks. But there are tools to breakdown the trends that your business
Making Sense of Your Social Media Presence Read More »
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