social media optimization

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How Can Social Media Impact Your SEO?

Besides strictly implementing SEO tactics on your website, you should also focus on strengthening your social media strategy to increase your website traffic, as the two go hand-in-hand. In the end, it can help your website rank better eventually, but having a high ranking on the SERPs isn’t directly correlated with having great social media. …

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How Can I Improve My Presence on YouTube?

YouTube is a great platform to display visual content from and about your business! Anyone from chiropractors to retailers can use YouTube as a way to show their services and products before you even step into their office or store. With an increasing number of content creators nowadays, YouTube is a competitive social media platform …

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Creating Social Media Content That Builds Your Brand

Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some …

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Help Your Brand with Social Media Be More Human

Regardless of industry, your business can benefit from an online presence. Social media platforms like Facebook, Instagram, and LinkedIn can help potential clients a look into your culture and values. Depending on some industries, these platforms can even be used as a mechanism to sell services, products, or provide general information to potential customers. Here …

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How to Use Snapchat Geofilters as a Marketing Strategy

Snapchat provides an opportunity to reach a vast audience, as it is the most popular social media platform for teens between the ages of 13 and 17. Those ages are hard to reach with traditional marketing efforts. Marketing through Snapchat ad space can work, but that won’t allow your message to spread organically. To use …

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How to Boost Engagement on Your Business Facebook Page

Alright, you just received one of  those regular Facebook page update emails and you see the dreaded red font with the “-” in front of the People Engaged category.  What to do?  Here are some tips to help boost those engagement numbers and get people interested again. Don’t forget that Facebook is called social media …

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How to Write a Good Post for Your Business Facebook Page

If you have a Facebook page set up for your business, and you should, you want to make sure that your posts are effective and help to promote your brand or product.   Here are some ideas for making the best of your posts. 1) Make the content engaging.  Talk about things that are interesting to …

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