Twitter has launched a modified verification system. As part of the updated system, Twitter CEO Elon Musk will address problems discovered during the initial rollout of his Blue Verified program. This program allowed anyone to buy a blue checkmark for eight dollars per month. Continue reading to learn more about how this system works and …
The Difference Between Blue & Gold Checkmarks on Twitter Read More »
Twitter has become one of the most popular social media platforms today, as users all over the world have joined the platform. With over 400 million Tweets sent out per day, it is booming with information. Twitter can be a great place to engage your customers and gain new business. Here are some reasons why …
Besides strictly implementing SEO tactics on your website, you should also focus on strengthening your social media strategy to increase your website traffic, as the two go hand-in-hand. In the end, it can help your website rank better eventually, but having a high ranking on the SERPs isn’t directly correlated with having great social media. …
YouTube is a great platform to display visual content from and about your business! Anyone from chiropractors to retailers can use YouTube as a way to show their services and products before you even step into their office or store. With an increasing number of content creators nowadays, YouTube is a competitive social media platform …
Social media becomes increasingly important each day. With a massive chunk of the world’s population on Instagram, Twitter, Facebook, and LinkedIn, adding your brand to these platforms is only going to help. Have a strategy ready and present your brand as best as possible to make your social media efforts pay off. Here are some …
Creating Social Media Content That Builds Your Brand Read More »
Regardless of industry, your business can benefit from an online presence. Social media platforms like Facebook, Instagram, and LinkedIn can help potential clients a look into your culture and values. Depending on some industries, these platforms can even be used as a mechanism to sell services, products, or provide general information to potential customers. Here …
Snapchat provides an opportunity to reach a vast audience, as it is the most popular social media platform for teens between the ages of 13 and 17. Those ages are hard to reach with traditional marketing efforts. Marketing through Snapchat ad space can work, but that won’t allow your message to spread organically. To use …
How to Use Snapchat Geofilters as a Marketing Strategy Read More »
Increasing your social media following will promote engagement with your brand and increase traffic to your site. Depending on your business, social media will be crucial to your success. This is especially true for those who provide visual or tangible results from their services, like purchasing a product or receiving a treatment – For example, …
You may notice in the next few days that the number of Facebook users who like your business page may drop. Facebook has announced that effective today, March 12, they made a change to how the number of likes a page has received are counted. In order to make the data more meaningful to your …
Here’s a way to use your business Facebook page in a new way: add a call to action on the actual page! In the next few weeks, Facebook is rolling out a new option to add seven different call to action buttons to the top of your page including Book Now, Contact Us, Use App, …
Perhaps to coast on the familiarity of the Facebook layout, or maybe just because, Twitter has made a change. The “what’s happening” box where you enter your 140 character words of wisdom, jokes, outrage or white sales announcements has moved. Located at the top center of your timeline (formerly located at the top upper left …
Alright, you just received one of those regular Facebook page update emails and you see the dreaded red font with the “-” in front of the People Engaged category. What to do? Here are some tips to help boost those engagement numbers and get people interested again. Don’t forget that Facebook is called social media …
How to Boost Engagement on Your Business Facebook Page Read More »
If you have a Facebook page set up for your business, and you should, you want to make sure that your posts are effective and help to promote your brand or product. Here are some ideas for making the best of your posts. 1) Make the content engaging. Talk about things that are interesting to …
How to Write a Good Post for Your Business Facebook Page Read More »
Here are a couple of interesting facts that should motivate you to keep that social media campaign going: 1) Your social media posts DO have the power to influence purchase decisions 2) According to a Hubspot study in 2011, “67 percent of B2C companies and 41 percent of B2B companies have acquired a customer …
In case there was any doubt that social media remains a powerful marketing tool, here are some numbers that may inspire you to get your business more active online. According to the Pew Research Center, 72% of adults online are on social networks. Even more interesting is the fact that 42% of those folks use …
Did you ever wonder why you see the things you see in your Facebook News Feed? Well, according to Facebook, there are over 100,000 factors that go into determining what pops up on your page. They won’t explicitly say what those factors are, but they will they that they asked lots of users questions about …
One of the great benefits to social media is getting your name and product out there, but if you use it correctly you can also capture data that could help your business. Unlike strict feedback measures like surveys or comment cards, social media will be a much less focused way to capture client feedback so …
Use social media to analyze trends and customer issues Read More »
Not to be mean, but if I am looking at a web site or a product or a sign that’s plastered with social media icons, I normally think, “ugh.” Why would I should I care about what you’re doing there and take the time out of my day to follow you or visit your other …
We’ve heard it before: your company or brand should be actively participating on social media networks, if for no other reason than to show the online community that you want to communicate and engage with them. However, what if these networks and social signals actually played an even more important role and had the potential …
