social media management

iphone with social media icons

5 Benefits of Using a Social Media Management Tool

Social media evolves constantly, and in order to be successful, a business needs to be consistently posting quality content across multiple platforms. With management tools such as Hootsuite or Tailwind, users no longer have to interrupt their workflow every time they need to post to social media. These platforms allow you to schedule multiple posts …

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How to Target Facebook Content to Your Desired Audience

Facebook advertising offers some great options to the business owner in terms of targeting  the desired audience for your product or service. Think about “who” you really want to look at your content.  Who are the potential buyers?  Where are they?  What circles do they move in that could create a wider distribution for your …

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Are Facebook Events Working for You?

Business owners who use Facebook to promote their product or services now have a new tool in their pockets to measure effectiveness. Many business Facebookers create events on their pages to promote upcoming sales, functions, or events to their followers.  Now Facebook has added insights to the actual event information for promoters to see how effective …

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How to Erase Your Stalking Activities on Facebook

Okay, so some people can get a little carried away checking up on other people like employees, exes, and business competitors online. While technically only you have access to your search history, leave your page up and unsecured and the info is fair game. Here is how your erase the history of your inquisitive past: …

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Facebook and Pinterest: Strong Referral Traffic Sources

Another day, another new set of social media statistics.  According to Shareaholic, a content discovery and sharing platform used by 200,000+ websites  around the world,  20% of all visitors to sites across the web in December came through Facebook and Pinterest.  Those are pretty big numbers and considering that Pinterest is still a fairly new kid on …

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How to leverage your website content for SEO results

Content rules the roost these days when it comes to ranking well in search results.  If you want to create material for your site that should help you rank better than others, there are some tips you can use. 1)      Remember that when most people initiate a search, they are asking a question – regardless …

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