SEO

Pinterest gets interest | social media platform | SEO Boston

You have a Facebook account a Google+ account and Twitter.  What else should you do to help maximize you businesses online exposure?  The hot thing right now in social media is Pinterest. Do your customers like your product?  Would other people be interested in it if they could see it?  Pinterest might provide the help …

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Make sure your website’s usability doesn’t hurt your SEO

Like Search Engine Optimization, website usability is something that is based on steps the help you reach a certain goal.  This post is to give the SEO/Web usability novice some pointers in making their site more user-friendly. A step that seems a little obvious to some but not all, is the effectiveness of your website.  …

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Good Techniques on Search Engine Optimization | SEO Boston

In today’s business world it’s beneficial to know the importance of SEO and how it helps your Google rankings.  These rankings are important to the success of businesses in the digital age.  The higher your ranking is, the more likely potential customers are going to check out your site.  Here are some SEO tips for …

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Google+ For Online Reputation Management | SEO Boston

Reputation Management is all about what a customer sees first.  Are they viewing positive information about your business or negative information about the business? Depending on how old your company is, odds are you had at least one unhappy client in the past. There are many places online where people can voice their opinions about …

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When is Social Media Working for You | Boston Web Marketing

When do you think your social media site is doing the most work for you?  During primary business hours?  Late at night when people cannot sleep?  Or just when folks are in a browsing mood?  You may be surprised. A recent survey of 885 Australians had some interesting results.  Yes, in fact, people are looking …

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Branding with Facebook | Twitter | Boston Web Marketing

Nowadays if you have a brand, you’re more likely to have a Facebook or Twitter page if you’re trying to build a strong following. But oversaturating the market with your brand can back fire as well.  Understand how each social media platform (Twitter/Facebook) is used and which one is more effective for your specific product/service.  A …

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Google’s Page Rank Algorithm | Boston Web Marketing

As shown below by Hitwise Inc.’s graph, which tracks the percentages of total online traffic directed at the most popular search engines in September, 2011, Google is predominantly the search engine of choice, consisting of 65.3% of all searches performed. The implication for SEO specialists is that an understanding of how Google decides rankings is …

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SEO Going Forward | Boston Web Marketing

As SEO (Search Engine Optimization) best practices move into 2012, we are going to see a shift away from long-tailed keywords toward better written, meaningful content.  In February of 2011, Google launched Panda, a program that gives penalties for poorly written content.  Now, optimizers are making more appealing content that actually caters to their target …

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Google Freshness Update | SEO |Social Media | Boston Web Marketing

On November 11, 2011 Google recently announced that they have made changes to their algorithm which has been deemed the “Freshness update.” So what does this mean for your company? What can I do from a Search Engine Optimization (SEO) standpoint? 1)     Have new and fresh content that people want to read and share. Engage …

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Sitelinks

On September 7, 2006, Google’s sitemap guru, Vanessa Fox, wrote a blog entry entitled: Information about Sitelinks.  In this article Vanessa explained that Site Links are automatically generated, and that these Site Links provide users with more valuable information that pertains to their needs.  Vanessa also went on to explain that Site Links will be …

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