SEO

Web hosting

The Importance of Hosting on SEO

Introduction While SEO traditionally focuses on keywords, content, and backlinks, hosting is a pivotal yet often overlooked factor that significantly impacts your site’s performance and search rankings. Fast, reliable hosting improves page load times, boosts search rankings, and increases conversion rates. This blog will explore how hosting influences SEO and provide guidance on selecting the […]

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Everything You Should Know About Google’s Featured Snippet Feature

If you’re trying to grow your business’ organic traffic, reaching the top search results spot is a great goal to focus on. However, ranking in the top Google search result spot can be easier said than done. If you’re new to marketing, or looking to expand your business’ online presence by growing your organic traffic,

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GPT An expansive cityscape at dusk, showcasing a cluster of high-rise buildings with the tallest skyscraper dominating the skyline, symbolizing the Skyscraper Technique's aim to elevate content above the competition.

Maximizing Your Online Presence with the Skyscraper Technique

In today’s digital landscape, standing out in a sea of content is more challenging than ever. The Skyscraper Technique, coined by SEO expert Brian Dean, offers a strategic approach to elevate your content above the competition. This technique involves identifying well-performing content within your niche, creating something even more valuable, and then reaching out to

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Reasons Why Your Digital Marketing Strategy May Not Be Performing

Digital marketing is a critical aspect of running a successful business. Regardless of your industry, marketing your product or service to your customer base successfully can have a major impact on your business’ success. There are many different ways that you can market a business. The platforms that you focus on will depend on your

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Letters that spelled Core Web Vitals on top of colored folders

Google Updates Core Web Vitals With Interaction To Next Paint (INP) On March 12

In the ever-evolving landscape of SEO, Google is set to make a significant change. On March 12, 2024, Google will transition from First Input Delay (FID) to Interaction to Next Paint (INP) as a Core Web Vitals metric. This shift has been on the horizon, and now we have a definitive date. The Announcement Google made it

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Whiteboard writing of "frequently asked questions"

Why are FAQs Important for SEO?

Search Engine Optimization is a critical aspect of any successful marketing plan. Although there are various aspects to a comprehensive SEO plan, addressing frequently asked questions can be a great tool to help boost your company’s online visibility. Learn more about how to write an effective FAQ page on your website.  Why FAQ Sections are

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Why You Should Pay Attention to Organic Search Traffic

With competition fierce in the marketing space, you need to make sure your website is being found. Find out how to increase the organic traffic to your website effectively and track the results to ensure that you’re being noticed.  What is Organic Search Traffic Organic search traffic is traffic to your website that resulted from

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email marketing

What You Should Include In Your Email Marketing Campaign

Email marketing is a powerful tool to include in your SEO and SEM strategies. It is a direct line of communication and a cost-effective way to other traditional marketing channels. This blog post will explain what content should be included in your email marketing plan and how you can see the results. Content Included In

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content strategy for 2023

4 Tips to Updating Old Website Content for SEO

Historical optimization is the term used to keep content fresh and up-to-date on your website. This can significantly impact your traffic, engagement, and SEO. You may have content on your website that is over ten years old – although it is great to have content on your website that is dated this far back, it’s

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ecommerce SEO

How Can SEO Help My E-Commerce Business?

SEO can significantly benefit your e-commerce business by increasing visibility and ranking higher in search engine results pages (SERPs). By optimizing your content and website structure, you can attract more targeted traffic to your site and increase your chances of converting visitors into customers. Additionally, a well-executed SEO strategy can help you build trust and

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What Are the Cons of Using AI-Generated Content for SEO?

You may have heard of the increasingly popular artificial intelligence program, ChatGBT. The chatbot has several interesting uses- from writing out recipes in a matter of seconds to telling short stories about a topic of your choosing. In the world of Search Engine Optimization (SEO), generating content is an ever-important aspect of increasing your site’s

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4 Ways to Use Google Analytics for Content Ideas

When planning your marketing campaigns, data has proven to be critical to better understanding your customers. Especially as we approach the holiday season, this is a crucial time to beat out competitors. Here’s how to utilize data collected from Google Analytics and turn your content into results.   Create Variations on Popular Content Naturally, we want our

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What Google Tools Should You Use in 2022? 

Google is always releasing new tools and platforms to help with SEO and website analytical research. At Boston Web Marketing, we prioritize setting up a variety of these platforms in the first month we work with a client. Keep reading below to learn more about which google tools you should consider implementing for your business.

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How Can I Increase Awareness For My Brand?

Brand awareness is when customers and visitors not only come across your business, but they remember it. The greater the brand awareness, the more people who are remembering your logo, services, and/or products. Brand awareness is a broad term, but it encompasses everything from social media views to website conversions. It refers to how aware

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What are the best types of conversions, KPIs to track on my website?

In a previous Boston Web Marketing blog, we discussed the importance of conversion optimization and making sure that your ideal conversions are placed in the most optimal spots on your website. The difference between a high-converting and low-converting website is sometimes as simple as conversion placement and design. However, the next filtering between good and

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video optimization

Google Web Stories Offers Repurposable Video Content Platform

Google Web Stories provides an opportunity to repurpose video content in a way that engages users and also leverages search engine optimization, according to a new primer from The Keyword blog. Google has been encouraging the use of the platform which is likely to be a great way to create video content that generates organic search

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