Another day, another new set of social media statistics. According to Shareaholic, a content discovery and sharing platform used by 200,000+ websites around the world, 20% of all visitors to sites across the web in December came through Facebook and Pinterest. Those are pretty big numbers and considering that Pinterest is still a fairly new kid on …
Facebook and Pinterest: Strong Referral Traffic Sources Read More »
Do you have multiple 301 redirects to your site? Most would expect a boost in traffic but if done incorrectly, traffic can go down and your site may be penalized by search engines. When done right, 301 redirects can clean up messy architecture, solve outdated content problems and improve the user experience. The past year, …
Search engine optimization is like a foreign language to many business owners; a lot of them don’t really understand the basics of SEO. Because many of them are a little behind the times, they make very common, but very critical, mistakes. Here we are going to share with you the 4 most crucial mistakes business …
Google has announced that its External Keyword Tool will no longer be available in the next few weeks – although users who subscribe to a free advertising account will still have access to a version of the popular research tool, which will be renamed the Keyword Planner. The Keyword Planner (available to Google AdWord account …
Certain businesses use images to show the quality of work they provide. If you are a business like this and your website is full of picture galleries displaying your products and services you want to make sure you are optimizing these images properly. Optimizing your websites pictures using keywords supported with rich content is easy …
Simple and Effective Steps to Image Optimization Read More »
Nowadays, with smart phones and tablets everywhere, more and more people are likely to find your business using a mobile device. Given that there is a bit more immediacy to mobile searches (I want a restaurant now or I really need those BBQ tongs today), you want to make sure that yours is the business …
If you are familiar with Google plus I am sure you’ve noticed the recent design and layout changes Google has made to the social network. For individuals who manage Google Plus profiles and company pages, there are a number of ways to utilize these changes to improve the way viewers interact with the page. The …
As SEO professionals our goal continues to be to get your business found as often and quickly as possible when a prospective customer sits down and does a search. A part of that goal is to try to get your business listed as close as possible to the top of the search engine results pages. …
In the SEO world we are always looking for creative and Google-approved ways to provide content online that will help boost a brand or company’s website. Blogs are the infamous and most successful approach to this goal, but other platforms exist as well that can be of great value as well as expand your exposure …
While more often than not a person will immediately head to the internet to perform a search to find anything from the closest local bakery to the most highly respected lawyer in the area, there are still bound to be those out there who have their reservations about using the internet as the primary platform …
SEO and the Internet: How Prominent is this Industry? Read More »
So social media outlets are a great, free way to promote your busy and gain internet exposure, right? Almost. You see, not everybody uses them in the ways that will work best for their small business. Here are some of the things you may have assumed incorrectly about your social media campaign: 1.) It’s not …
There are a lot of online options now for people who want to talk about their experience – good or bad – with your business. While the best thing you can do about the bad ones is to respond professionally and honestly to the feedback, there are also ways for you to leverage and encourage …
Microsoft has just released So.cl, a site that combines social networking with searches and allows its users to form connections with others as well as share everything from news to video clips. Sound familiar? Yes, it does, but So.cl aims to differ from the already existing social networking sites rather than attempt to replace them. …
One question I get from my clients is “How can I better utilize my social media pages?” There are a number of things you can do with your social media accounts to engage your customer base. First of all, make sure you are constantly adding content. It is amazing how quickly the smallest blog posts …
Good SEO depends on quality content. Recently we blogged about how quality web design will affect your SEO. Search engines want to direct their users to sites that will give the users a good experience while also providing information relevant to their search query. Part of the quality content process is consistently adding content to …
