SEM

Google Ads on a Phone Screen

Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights

Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement SEO and drive a significant return on investment.  Throughout the last two years, Google has rolled out several features to help enhance the return on campaigns for PPC managers with more dynamic campaign builds and consumer-focused placement of Ads. Rollouts …

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PPC

Google Rolls Out New Campaign Manager 360 for Google Ads

Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that now allows users to streamline competitive analysis and workflows to make more efficient ad adjustments on multiple formats. The new changes are primary investments in competitive measurement, streamlined workflow, and ad management of video and new formats. Sunil Gupta, a …

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Diverse friends using their phones

How Can I Tell If My Website’s User Experience Is High-Quality?

Did you know that user experience for your website visitors is not only helpful in general, but that it also impacts SEO? In fact, Google’s recent algorithm changes now rank websites based on how easily a user interacts with the page. The new ranking factors for page experience are as follows, via Google Developers: Core Web …

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Google Ad Manager 2019 Review for PPC Specialists

Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes. In fact, the search engine giant believes that 2019 likely led to some of the most significant paid search use by Google Ads managers in the last decade. The rollout of new features, services, and business intelligence tools likely attributed …

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SEO & SEM

What is The Difference Between SEO & SEM?

Search Engine Optimization (SEO) & Search Engine Management (SEM) are two marketing terms that are frequently misunderstood and rightfully so, as each is used interchangeably and in reality differs slightly. In a simple sense, SEM is a broad term and SEO resides within that sphere of organic & paid growth. While SEO revolves solely around …

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backlinks and SEO concept

Did You Know for SEO? How Googlebots Find Sites Without Backlinks

Marketers heavily invested, both money and time-wise, in SEO and SEM are likely to address backlinks to their site and create backlinking campaigns. This is because Google and Googlebots find websites and crawl as other websites link back to them. But did you know that Google has other methods to find sites without backlinks? In …

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SEO vs SEM

This blog will discuss the correlation, and the differences between search engine optimization (SEO) and search engine marketing (SEM). Both practices, if done correctly, will increase your rankings in search engines, like Google and Bing. SEM is referred to as gaining traffic on search engines by buying ads. Often times, the paid ads on a …

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