Search engine optimization

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Why Are Local Listings Important For Your Business? 

At Boston Web Marketing, we prioritize local listings for your business. Local listings can be a difficult and time-consuming task, but the results speak for themselves. A local listing refers to an online mention of your business name, address, and contact information – typically a phone number – on any platform that potential customers may …

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Google Emphasizes AI Support with Complex Search Engine Queries, Learning Needs

Google’s extensive performance and user-focused updates for keyword rankings continue to scale with new AI search engine enhancements that align online shopping, e-commerce, search appearance, and query accuracy, according to the search engine giant. AI Powered Search Engine Enhancements The company’s Keyword blog explains that new search enhancements through artificial intelligence (AI) aim to provide even more …

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How Do I Keep Users On My Website Longer?

Once your website is showing up in searches and people are clicking on it from the SERP’s, the next step is figure out ways to keep them on your site, engaging with content, and hopefully purchasing your products or services. From content to functionality, there are numerous improvements you can make to your website to …

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How to Optimize Your Business for Multiple Locations?

If your business has more than one location, it’s important to use SEO to drive business to all of your locations, not just one. Here are some ideas for making sure that each of your business locations will be found via search. On-site Location Pages Regardless of the type of business you own, as you …

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Google’s Plan To Provide Ranking Boosts Based On Core Web Vitals

This May, Google plans to provide ranking boosts to websites based on performance. This is great news for newer websites or newly designed websites. For years the age of a website and the number of links pointing to a website has been a core factor in how a website ranks. This has given an unfair …

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Google Rolls Out Additional Website Snippets, Website Verification UX Beta

Google has announced a rollout of new features including new mobile website snippets intended to help users verify the credibility of online content, which may impact search engine ranking and search engine interactions. The Keyword blog explained that new user features specifically include a new menu to explore the source of search results will allow users to …

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How Can I Optimize My Site for Local SEO?

Imagine you’re out for a stroll and want to pick up some Thai food for yourself. You open up your web browser and you type in “Thai food” or “Thai food near me.” You’ll notice that there’s an immediate list of businesses that sell Thai food within your proximity. That’s because Google’s algorithms have created …

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Maps

Google Maps View Now Highlights COVID-19 Hotspots

Google is releasing a new Google Maps views that allow users to view COVID-19 hotspots in the area. Research assistance from Johns Hopkins University, the New York Times, Wikipedia, and other authoritative sources allowed the Google Maps team to highlight emerging and nearby COVID-19 outbreaks. Sujoy Banerjee, a Product Manager for Google Maps, explains that …

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The Importance of Refreshing Content for SEO

All companies, big or small, need to be accessible online in order to demonstrate industry authority, showcase their work, and get found by their desired audience. The ideal SEO strategy is multi-faceted, but regularly refreshing your site’s content is one huge step towards ranking higher. Here’s why. Creating New Content for SEO It is crucial …

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Help Your Brand with Social Media Be More Human

Regardless of industry, your business can benefit from an online presence. Social media platforms like Facebook, Instagram, and LinkedIn can help potential clients a look into your culture and values. Depending on some industries, these platforms can even be used as a mechanism to sell services, products, or provide general information to potential customers. Here …

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How Can I Market My Brand Digitally During The COVID-19 Pandemic?

Marketing your brand digitally and optimizing your online presence have been essential for quite some time now. Making your company easily accessible for users to find in search engines, giving them accurate information, and an accurate display of your brand is key. With the current challenges due to COVID-19, which has forced many businesses across …

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Image Optimization

Boston Web Marketing’s Blog on Image Optimization

Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a …

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How COVID-19 Outreach Reflects Google’s Latest Search Quality Controls

A high-profile and sensitive subject like COVID-19 has warranted an extensive response from Google to improve the access and quality of information for prevention efforts. The COVID response reflects other changes that Google has implemented to improve access to factual and high-quality information for all search engine users, which emphasizes the need for accurate and …

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How Can I Optimize My Google My Business Listing?

In terms of your business’s online presence, your Google My Business listing is just as important as your website itself. Maintaining an optimized Google My Business listing can mean the difference between a potential customer visiting your location or overlooking your business completely. Since Google My Business is a free tool, there is no reason …

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