search engine marketing

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Larry Page, Sergey Bin Resign from Alphabet. What Happens to Google?

The co-founder of Google and its Alphabet parent company resigns amid some reports of internal strife, but the search engine giant is still poised as the most important search engine for businesses and SEO experts.  Larry Page and Sergey Bin, the CEO and President of Alphabet, respectively, announced yesterday that they are stepping down from …

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Seasonal Marketing Assists That We’re Thankful For This Year!

Whoa, take ‘er easy there Pilgrim! – John Wayne Oh yeah, player. We started off the blog with a John Wayne quote. However, it is fitting and slightly veiled for the Thanksgiving theme of this blog,  since we wanted to take some appreciate the people and services that we’re thankful for! SEO marketers, specialists, and …

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What are Experts Saying About Google’s BERT Changes?

Google has announced new changes to their search algorithm in order to continue search quality updates for users, which may or may not lead to new critical changes for SEO for search marketing professionals. Businesses may also be potentially impacted by what is called BERT, a shortened acronym for Bidirectional Encoder Representations from Transformers. Simply …

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SEO vs SEM

This blog will discuss the correlation, and the differences between search engine optimization (SEO) and search engine marketing (SEM). Both practices, if done correctly, will increase your rankings in search engines, like Google and Bing. SEM is referred to as gaining traffic on search engines by buying ads. Often times, the paid ads on a …

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