PR

Ambush Marketing: Does Your Company Have the Guts?

With Super Bowl 50 just around the corner, we’re constantly reminded of other exciting sporting events: World Championships, Olympic Games, past Super Bowls, and everything in between. In each of these games there can only be one winner. But this is also the case when companies launch marketing campaigns during these sporting events. According to Statista, …

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7 Ways to Achieve Good PR

Not all PR is created equal. Unfortunately for many businesses, they may not realize the difference between good and bad PR; they will simply fork over a check after hearing a promise that their PR company will extend their outreach to new customers. But businesses owe it to themselves and their new and existing customers to publish good PR. Below …

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